Higher education websites are a vital part of the student recruitment process. Yet as a so-called “living” and evolving digital asset, there may be aspects that are not always fully optimized, inclusive or accessible. Learn more in this partner article from Monsido.
With the release of Byron Sharp’s How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth. However, what isn’t so clear is how to apply those tenets to […]
The HighEdWeb Community Groups continue on Zoom. And you’re invited!
We asked our HEWeb community, who is your #HEWebHero? Erik Runyon recommended Dave Olsen, assistant director of digital marketing technology at West Virginia University. Dave is part of WVU’s university relations team and works closely with admissions on enrollment marketing. This spring, that was all about virtual events. We caught up with Dave to ask […]
We asked our HEWeb community, who is your #HEWebHero? Erik Runyon, technical director for marketing communications at the University of Notre Dame, has been developing websites for fun and profit since 1995, and joined the university in 2007. Erik enjoys chatting and writing about web performance, accessibility, mobile support and RWD. He’s currently offering free […]
Some in this community might say I’m a bit of a web performance curmudgeon. Five of my six HighEdWeb presentations have in some way had a focus on performance. And to be honest, at the rate we’re going, next year is going to be as well. Let’s take a walk down memory lane In 2012 […]
Nikki Massaro Kauffman is a unique combination of front-end developer, multimedia specialist, and educator. She will bring her experiences from Penn State University and present at the 2019 Technical Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that helps web developers build better sites. 1. We can use browser-supported standards. No frameworks necessary. […]
University websites don’t just wish for, but depend on increased capital for an assorted list of expectations: boost the university brand, look stunning yet be user friendly, and make editing faster and easier. Choosing a CMS: Open Source vs. Proprietary Software In choosing a web CMS, each web director must evaluate the needs and ability […]