Categories
Marketing Social Media Website Development

Building Higher Ed Brands: A framework for building a digital marketing ecosystem that is geared for enrollment growth

With the release of Byron Sharp’s How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth.  However, what isn’t so clear is how to apply those tenets to […]

Categories
Accessibility Community Groups Management & Professional Development Website Development

Join the discussion: accessibility and web governance groups meet in August

The HighEdWeb Community Groups continue on Zoom. And you’re invited!

Categories
Marketing Mobile Website Development

#HEWebHero Q&A: Dave Olsen

We asked our HEWeb community, who is your #HEWebHero? Erik Runyon recommended Dave Olsen, assistant director of digital marketing technology at West Virginia University. Dave is part of WVU’s university relations team and works closely with admissions on enrollment marketing. This spring, that was all about virtual events. We caught up with Dave to ask […]

Categories
Website Development

#HEWebHero Q&A: Erik Runyon

We asked our HEWeb community, who is your #HEWebHero? Erik Runyon, technical director for marketing communications at the University of Notre Dame, has been developing websites for fun and profit since 1995, and joined the university in 2007. Erik enjoys chatting and writing about web performance, accessibility, mobile support and RWD. He’s currently offering free […]

Categories
Mobile Usability Website Development

The State of Web Performance in Higher Education

Some in this community might say I’m a bit of a web performance curmudgeon. Five of my six HighEdWeb presentations have in some way had a focus on performance. And to be honest, at the rate we’re going, next year is going to be as well. Let’s take a walk down memory lane In 2012 […]

Categories
2019 Conference Website Development

4 reasons why you should care about web components (and attend the 2019 Technical Academy)

Nikki Massaro Kauffman is a unique combination of front-end developer, multimedia specialist, and educator. She will bring her experiences from Penn State University and present at the 2019 Technical Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that helps web developers build better sites. 1. We can use browser-supported standards. No frameworks necessary. […]

Categories
Website Development

Three Signs You’ve Found a Good CMS Partner

University websites don’t just wish for, but depend on increased capital for an assorted list of expectations: boost the university brand, look stunning yet be user friendly, and make editing faster and easier. Choosing a CMS: Open Source vs. Proprietary Software In choosing a web CMS, each web director must evaluate the needs and ability […]