Tag: storytelling

Categories
2022 Conference Content Creation Marketing

Higher ed story marketing: The art of connecting audiences through storytelling

A stack of books with an open book on top

Stories educate, unite, give purpose and connect. Learn how to tell great stories in higher ed marketing in this partner article from Hannon Hill for the 2022 HighEdWeb Annual Conference.

Categories
2022 Conference Content Creation

Digital Storytelling 101 (SCS4)

Conference lanyards arranged on a table at HighEdWeb 2022

By artfully and strategically pairing words and images, colleges and universities can tell meaningful stories, said Shannon Lanus, senior director of content at Carnegie. Drawing from her content designer expertise and background in film/TV development, she shared actionable information and ideas for great digital storytelling during her session at the HighEdWeb 2022 Annual Conference. Digital […]