2015 Conference Social Media

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]

2014 Conference

The Voyage of the Beagle: Biology, Evolution, and Content Strategy

The World Wide Web is governed by similar principles those laid out by Charles Darwin in his Theory of Evolution. And mastering certain evolutionary tricks and strategies can lead to great results for your website. That’s the message Jeff Stevens, of University of Florida Health (UF Health), gave to a packed room at HighEdWeb 14 […]