2018 Conference Marketing

Level Up: Using Gamification in Content Strategy and Marketing Campaigns

Presented by Mitch Canter He was dressed for the part. A self-proclaimed nerd, Mitch Canter’s presentation ensemble was topped off with a Nintendo-controller hat. A perfect way to set the mood for a session on gamification. Mitch opened up talking about his interest (obsession?) with video games and other nerdy stuff. But he also developed […]

2014 Conference

Website Deathmatch – What I Learned by Choosing My NCAA Winners Based on Websites

Did you say Website Death Match? And picking the best college websites based on the NCAA DI college basketball tournament bracket? Well, heck, what’s not to love about this idea? That was the premise of Kelly Anne Pipe’s presentation (#MCS1) at HighEdWeb 14. Pipe, of St. Joseph’s University, decided it would make for an interesting […]