It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide
SUNY Oswego junior communication major Alyssa Levenberg has provided her advice series Alyssa Explains It All for prospective students for nearly three years. She has gained a following by helping future Oswego students — sometimes by taking their questions to make videos with their answers
Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter
This year is an important one in the history of St. Louis College of Pharmacy as we celebrate our sesquicentennial, marking 150 years since the founding of the College. The year also marks the 250th birthday of St. Louis. One of the big events to
Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem.
Ashley Budd of Cornell University gave social media folks the ammunition they need to go back to their campuses and get the buy in they need from advancement offices – that social is not just “fun” or “cute.” It’s a serious – and we mean
In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Stephanie Geyer, VP
It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Remember those lyrics? Whether or not you were a child of the 70s and 80s – and most of you probably aren’t
Oftentimes when we talk about social media, we spend the majority of our time focusing on the stories that define us, on content, and on engagement. Rarely do we spend much time talking about boring, old internal processes. In fact, when it comes to social
Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put
“Snow day” could be defined in two ways. First, the snow day in the traditional sense that most of us who grew up in areas that experience winter remember as kids — the kind where there is NO SCHOOL! Second, you also could think of
In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn
My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it,
Presenter: John S. Murphy Social Media Specialist, Brown University http://2013.highedweb.org/EventDetail.aspx?guid=0cdb2b8b-14a2-41d5-ad7c-ec0cf2b3f9dd If we Instagram a session about Instagram, will the universe collapse? Let’s see, shall we? Check out #BrownUniversity for the result. Over 10,000 instagram photos have been submitted to the Scene by you at Brown
“So, what are you doing after you graduate?” — A question students heading into their sophomore, junior and senior years are often pressured to answer. Many line up dream jobs in their head, but haven’t yet figured out how to get there. How do they
For today’s college students, social media isn’t always fun. There’s a lot they have to (and should) be concerned with when it comes to their digital presence and reputations. The stakes are even higher for student-athletes, who have, in many ways, become online ambassadors for
As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community. The best way to accomplish this is to stay transparent. I know some of us might pull
You may have noticed that it’s dang cold in much of the country. If not, we’re sure your local news station has spent plenty of time telling you about it. Students have taken to social media to talk about it. How are different campuses handling the cold on social media? Link takes a look.
Eight tips to jump start your social community.
Ma’ayan Plaut’s disillusionment with Facebook : saga in two parts
Does Instagram live up to the hype?
When we got to thinking about cool, new, free things we could do on campus for our students, Foursquare made a lot of sense.
Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus
In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.
Pinterest: valuable tool for higher education?
Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.