Categories
2016 Conference Marketing Social Media

Is This Hashtag Really Necessary? – Taking the Plunge into Twitter Chats (MCS12)

Twitter chats – or planned conversations linked together through a common hashtag – can be valuable tools for brands and organizations, higher education included. Dave Tyler, of The College at Brockport shared his experiences engaging with his institution’s community this way in his presentation, “Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats.” […]

Categories
2016 Conference Social Media

Getting It Right: What REALLY Matters To Students in Social Communities

Corie Martin from Western Kentucky shared her study on what mattered to the students in her incoming class in their social communities. She found that surprisingly, academics, finances, and outcomes DON’T MATTER to her students. So she set out find out what DOES matter to them. Come join me in #TIE9 to learn about what […]

Categories
2016 Conference Content Creation Social Media

‘No, YOU’RE Crying! How Two Schools Turned a Cinderella Story into Social Media Gold’

March Madness, the wonderful chaos that is the NCAA Division I men’s basketball tournament, is the most wonderful time of the year for many sports fans. A major appeal is when underdog schools make it into the tournament and even sometimes slay the Goliaths of basketball. Chris D’Orso of Stony Brook and Meaghan Fikes of […]

Categories
2016 Conference Content Creation Social Media

Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.

Tiffany Broadbent Beker and Sarah Juliano from William & Mary tackled a topic important to so many of us: how our many campus events (of various size and importance) fit into our content strategy and execution with their #heweb16 presentation, “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.” Tiffany works in university […]

Categories
2016 Conference Content Creation Social Media The Working World

Share Human: The Value of Sharing Beyond Authenticity

Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]

Categories
Content Creation Social Media

Arresting developments: Meet man behind famed Bangor police Facebook page

Sgt. Tim Cotton didn’t plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has more than 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. “I write how I think. I write exactly what I think, and I write it like I […]

Categories
Content Creation Marketing Social Media

ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change

With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually look like in action? In this edition of ALL CAPS, […]

Categories
Content Creation Social Media

Too much content? I’m getting mixed signals.

Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]

Categories
Content Creation Social Media

Cinderella social media stories brighten March Madness

March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]

Categories
2015 Conference Social Media

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]

Categories
Social Media

Tips for student vloggers, from a student vlogger

SUNY Oswego junior communication major Alyssa Levenberg has provided her advice series Alyssa Explains It All for prospective students for nearly three years. She has gained a following by helping future Oswego students — sometimes by taking their questions to make videos with their answers — that even earned her an invitation to be the […]

Categories
Analytics Social Media Uncategorized

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]

Categories
Social Media

How Seven Seconds on Social Media Can Bring More Attention Than Any Advertising Campaign

This year is an important one in the history of St. Louis College of Pharmacy as we celebrate our sesquicentennial, marking 150 years since the founding of the College. The year also marks the 250th birthday of St. Louis. One of the big events to celebrate the city’s birthday is the distribution of 250 four-foot-tall […]

Categories
Content Creation Marketing Social Media

Going Electric with Rutgers Today

Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem. We still published most of our content on paper – […]

Categories
2014 Conference Social Media

Digital Fundraising on the Social Web – Part I

Ashley Budd of Cornell University gave social media folks the ammunition they need to go back to their campuses and get the buy in they need from advancement offices – that social is not just “fun” or “cute.” It’s a serious – and we mean serious – fundraising tool. There could be tens of thousands […]

Categories
2014 Conference Social Media

Engaging Prospective College Students and Their Parents Online: E-Expectations 2014

In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Stephanie Geyer, VP for Web Strategy and Interactive Marketing Services at Noel-Levitz, and […]

Categories
Social Media

All I Need to Know about Social I Learned from The Muppets

It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Remember those lyrics? Whether or not you were a child of the 70s and 80s – and most of you probably aren’t – you must remember the Muppets from YouTube or updated […]

Categories
Content Creation Social Media

The Secret Power of the Internal Social Media Strategy

Oftentimes when we talk about social media, we spend the majority of our time focusing on the stories that define us, on content, and on engagement. Rarely do we spend much time talking about boring, old internal processes. In fact, when it comes to social media, “process” is sometimes seen as a veritable big-bad wolf. […]

Categories
Social Media

Snapchat: Useful higher ed tool or risky fad?

Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put Snapchat’s number of users at 30 million. While dwarfed by […]

Categories
Social Media

A Flurry of Photos and Other Ways to Experience Snow Days on Campus

“Snow day” could be defined in two ways. First, the snow day in the traditional sense that most of us who grew up in areas that experience winter remember as kids — the kind where there is NO SCHOOL! Second, you also could think of a “snow day” as simply a day that blankets campus […]

Categories
Social Media The Working World

Gettin’ Schooled on LinkedIn University

In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn carved out a special place for each institution, which can […]

Categories
Analytics Marketing Social Media

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]

Categories
2013 Conference Social Media

Instagram: Make Crowdsourced Photos Work for You!

Presenter: John S. Murphy Social Media Specialist, Brown University http://2013.highedweb.org/EventDetail.aspx?guid=0cdb2b8b-14a2-41d5-ad7c-ec0cf2b3f9dd If we Instagram a session about Instagram, will the universe collapse? Let’s see, shall we? Check out #BrownUniversity for the result. Over 10,000 instagram photos have been submitted to the Scene by you at Brown campaign in the past year. It’s impossible to have a […]

Categories
Social Media The Working World

How To Treat Your Intern – An Intern’s Opinion

“So, what are you doing after you graduate?” — A question students heading into their sophomore, junior and senior years are often pressured to answer. Many line up dream jobs in their head, but haven’t yet figured out how to get there. How do they solve the problem? Internships! I feared applying to internships for […]

Categories
Social Media

Social Media Hydration Station: Why educating our student-athletes about social media is critical

For today’s college students, social media isn’t always fun. There’s a lot they have to (and should) be concerned with when it comes to their digital presence and reputations. The stakes are even higher for student-athletes, who have, in many ways, become online ambassadors for their team as well as their college or university, whether […]