Category Archives: Social Media

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide

Tips for student vloggers, from a student vlogger

SUNY Oswego junior communication major Alyssa Levenberg has provided her advice series Alyssa Explains It All for prospective students for nearly three years. She has gained a following by helping future Oswego students — sometimes by taking their questions to make videos with their answers

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter

Snapchat: Useful higher ed tool or risky fad?

Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put

Gettin’ Schooled on LinkedIn University

In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it,

Instagram: Make Crowdsourced Photos Work for You!

Presenter: John S. Murphy Social Media Specialist, Brown University http://2013.highedweb.org/EventDetail.aspx?guid=0cdb2b8b-14a2-41d5-ad7c-ec0cf2b3f9dd If we Instagram a session about Instagram, will the universe collapse? Let’s see, shall we? Check out #BrownUniversity for the result. Over 10,000 instagram photos have been submitted to the Scene by you at Brown

Transparency in higher education social media

As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community. The best way to accomplish this is to stay transparent. I know some of us might pull

It’s Soooo Cold: A Social Media Convo

You may have noticed that it’s dang cold in much of the country. If not, we’re sure your local news station has spent plenty of time telling you about it. Students have taken to social media to talk about it. How are different campuses handling the cold on social media? Link takes a look.