Link: The Journal of Higher Education Web Professionals
Jacob Oyen, of Central College opened his HighEdWeb 17 presentation by noting that life is too short to do something you don’t care about. He checked in with attendees to help set perspective, asking for insight such as, how many of you love your website? [chuckles from the group.] How long have you been working […]
“How do we reach our students?” It’s a question commonly asked in marketing and communications offices on campuses around the country – and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include outreach via “backchannel” tools – like Snapchat. “We joined Snapchat in […]
Sgt. Tim Cotton didn’t plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has more than 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. “I write how I think. I write exactly what I think, and I write it like I […]