It’s marketing. It’s social. It’s content strategy. With glitter. (#MCS)

Fun session from previous HighEdWeb conference

Take the most awesome thing you can think of, then put glitter on it. Now, add some unicorns and magic. That’s the Marketing, Content and Social Strategy (MCS) track this year.

While the other tracks at the 2018 HighEd Web conference certainly won’t disappoint, we (Jeff Stevens and Jackie Vetrano, track co-chairs) can guarantee it. The MCS track is perfect for all marketers, content folks and social media managers. With amazing sessions covering everything from content strategy to being a smart and innovative marketer, this is the perfect track to learn something useful for your day-to-day operations but could also hold your golden nugget takeaway for the conference.

The MCS presenters are hard at work preparing for October – many for the first time – to help attendees walk away with the most useful and up-to-date information they can. Melissa Cheater will be talking about Facebook’s new New NEW algorithm (which will likely change before the conference), and Tim Nekritz will shed some light on the changing dynamics and definitions in digital higher ed news operations.

This year, the MCS track isn’t short on the “social,” with an interesting case study from John McBride and Joe Hadfield regarding using an Instagram Story to help sexual assault victims and learning about making your social media content accessible with Erika Forsack. Even if you’re not managing social media as part of your daily responsibilities, these are sessions you may want to consider as a step outside of your usual track.

We’re also talking data this year, and lots of it! From the numbers nerd to the folks who are afraid of math, you’re in good hands with our knowledgeable and experienced presenters. We’ll be welcoming back Andrew Cassel and Liz Gross as a new dynamic duo sharing advice on balancing heart and mind in your content strategy, while Chris Seek will tell you why data doesn’t have to be boring.

With each HighEd Web conference better than the last, there’s no doubt you’ll walk away with plenty of useful tools and insights to take back to your institution, plus a strong network of higher education marketing and web pros that you will be able to call your friends. We can’t wait to see you in Sacramento!

— Jeff and Jackie