HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2017 Conference

#MPD9—Au Contraire: Debunking Myths and Hippos with Google Analytics

A deeper understanding of Google Analytics can help organizations make better decisions about the features on their websites, said Alan Etkin at HighEdWeb17 on Tuesday. Etkin, a senior analyst at the British Columbia Institute of Technology, dove into his methods during a session titled, “Au Contraire: Debunking Myths and Hippos with Google Analytics.” Etkin shared […]

Categories
2017 Conference

From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast

I was drawn to Sylvia Nicosia’s talk on migrating to Google Tag Manager as our institution moved about a year ago and I wish I had more knowledge about it at the time. Sylvia shared step by step instructions in her slides on how to set up, test, and install Tag Manager, but here are […]