Eight mid-year resolutions for social media managers from Link columnist Kevin Agee.
Category: Social Media
Columnist Kevin Agee lays out a three-part strategy for finding success as a solo social media manager.
Working social media in many industries, particularly higher education, can be a demanding and constant responsibility. Realizing a need to provide something for these professionals, but without adding to cognitive load, two HighEdWeb members developed a wellness newsletter. Erin Supinka, associate director of digital engagement at Dartmouth College, and Krista Boniface, senior social media strategist […]
Liz Gross outlines ‘Five Essential Documents for a Strategic Social Media Program’ In 2012, Liz Gross was a marketing communications director for the University of Wisconsin-Waukesha (now the University of Wisconsin-Milwaukee at Waukesha). She attended her first HighEdWeb Conference â conveniently next door, in Milwaukee â and presented a poster she fondly recalls was âmade […]
With the release of Byron Sharpâs How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth. However, what isnât so clear is how to apply those tenets to […]
HighEdWeb is hosting online community group discussions with some of your favorite presenters to discuss a variety of topics.
We asked our HEWeb community, who is your #HEWebHero? Liz Gross is the founder and CEO of Campus Sonar, but some may know her better for her Twitter presence. Liz, along with the Campus Sonar team, has been sharing a number of helpful resources surrounding how higher education institutions are being impacted by COVID-19. The […]
Presenters: Megan Rolfs, @megrolfs Josie Ahlquist, @josieahlquist Elena Roth @elena_roth21 Session Information Megan Rolfs, Director of Marketing and Communications at Illinois State University Student Affairs Division, Josie Ahlquist, Higher Ed Digital Engagement & Leadership Consultant and Elena Roth, Marketing Graduate Assistant at Illinois State University, kicked off the session by asking attendees to share with […]
Communications is a function of leadership. Changing policy doesnât mean youâve changed the culture. These are the two refrains my colleague Joe Hadfield and I have been uttering for the past two years at higher education digital communications conferences. Weâve presented at six conferences in those two years, talking through the work weâve been able […]
In the age of technology, many social media managers are finding there are more and more data points available â both natively and within other tools â to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and their teams. Which data points matter? Are the […]
“Facebook is dead!” How many times have you read that? In tech blogs, in industry blogs or even (cue the irony) on Facebook? Breaking (or not) news: Melissa Mae Cheater, digital content manager from Western University, has found that Facebook is alive and still very useful for higher ed. And she has the data to […]
Liz Gross and Andrew Cassel entered the session room tossing out vital organs to audience members. This distribution of hearts and brains set the stage for a presentation about the tug of war we often face between our feelings and “the numbers.” Each speaker played their role well. Andrew, of University of Alaska Fairbanks and […]
Presented by Lougan Bishop As higher ed professionals, weâre often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with social media. He called them the Boulevard Team (think street team, except […]
Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO WEST.” Post on Instagram or Twitter, using the hashtags #heweb18 and #visitsacramento: 1. […]
Take the most awesome thing you can think of, then put glitter on it. Now, add some unicorns and magic. That’s the Marketing, Content and Social Strategy (MCS) track this year. While the other tracks at the 2018 HighEd Web conference certainly won’t disappoint, we (Jeff Stevens and Jackie Vetrano, track co-chairs) can guarantee it. […]
This article originally appeared on CampusSonar’s BrainWaves blog. Sometimes the toughest thing to do in social media is not to say anything at all. You know the urges. Someone said something about your school. A dean somewhere opens their Facebook account for the first time in a month, sees the comment and wants something done […]
When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]
China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s really a niche market.” đŻ #mcs7 #heweb17 â Bryan Barnes (@TheWebBadger) October 10, 2017 In 2013, BU […]
Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust “the system,” and 60% of people put their most faith […]
What if you were told tomorrow to plan for one of the biggest events in your universityâs history? Would you be ready? How would you pull together your team to tell the story? What if the event celebrated one of the most controversial election outcomes in U.S. history? That was our charge. Missouri State Universityâs […]
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Go, Team (HESM)!
Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldnât it be great if we could collaborate with others across the country […]
âHow do we reach our students?â Itâs a question commonly asked in marketing and communications offices on campuses around the country â and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include outreach via âbackchannelâ tools â like Snapchat. âWe joined Snapchat in […]
Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78% of Americans on social media, itâs clear the position is […]
Ah Valentineâs Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; theyâre all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? Youâll fall in love with these ways institutions engaged their audience on Valentineâs Day. Love Stories From the classroom to sporting events, […]
Susie Kirk and Lacy Wolfe from Henderson State University‘s Huie Library explore the reasons academic libraries need social media in their talk at HighEdWeb 2016. With thousands of hidden gems and resources in libraries its hard for visitors to know what exists at all. To raise people’s awareness of materials and services, social media is a valuable tool to […]