HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2012 Conference

Fording the Social Media Channel

Fording the Social Media Channel Ma’ayan Plaut, Social Media Coordinator, Oberlin College, and Mallory Wood, Marketing Manager, mStoner Ma’ayan Plaut of Oberlin College and Mallory Wood of mStoner took attendees on a trip down the Oregon Trail of social media, giving users a strategy to arrive safely at the other side, and providing lots of […]

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2012 Conference Management & Professional Development

Education: Impacts and Transformations in the Social Media Era

Education: Impacts and Transformations in the Social Media Era Martha Gabriel, Professor / writer, HSM Education Martha Gabriel is an engineer, postgraduate in Marketing and Design, holds a Master’s Degree in Art and is pursuing a PhD in Art. She is a leader and professor of the Marketing MBA course at HSM Education, and the […]

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Marketing Social Media

Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus

In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.

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2011 Conference Social Media

Social Media: The Good, The Bad and the BS #heweb11

COR7 was the session that was turned inside out, upside down. As in, there was no speaker. Instead, the attendees led the show. And, in fact, the entire conference—and even the world—can also participate. “This is not a presentation – this is collaborative. There is work to be done here,” announced Brandon Croke, one of […]

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2011 Conference

Web 2.5: The Love Story and Marriage of Your Website and Social Media #heweb11

View Session Details and Presenter’s Bio. Photo by Theresa Thompson, Flickr. Lane Joplin was an army of one at UAT. She oversaw social media, got “other duties as assigned,” and supported marketing, web & IT, and admissions. (Sound familar?) In the midst of all her other projects, she was given an assignment: create a more dynamic web site […]

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2011 Conference

Customer Service & Social Media: You Can Do Better #heweb11

Mike Petroff, Web Manager for Enrollment at Emerson College offers three building blocks for providing good customer service online for your university: Listen. Build. Scale. The Customer Cycle In higher education, much of our resources go toward brand management and image. How does customer service play a role in your university’s brand? Brand Quality >> […]

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Marketing Social Media The Working World

Customer Service, Social Media and a glass of wine: Reuben offers tips at #hewebROC

Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.

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Social Media

Social Media Novice

New social media platforms were constantly discussed; I got tired of being left out of the conversation.

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Social Media

#EpicFail: A Tale of Snow and Social Media

At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.

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2011 Conference

Multimedia and Social Storytelling: Capitalize on Content #heweb11

Elizabethtown’s Donna Talarico presented to a full room that had a backdrop of a glorious view of Lady Bird Lake and downtown Austin. Donna’s very practical Web content workshop touched on these four main topics. What to do with the content that you have How to approach new content What to do when the well […]

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2018 Conference Content Creation Marketing Social Media

It’s marketing. It’s social. It’s content strategy. With glitter. (#MCS)

Take the most awesome thing you can think of, then put glitter on it. Now, add some unicorns and magic. That’s the Marketing, Content and Social Strategy (MCS) track this year. While the other tracks at the 2018 HighEd Web conference certainly won’t disappoint, we (Jeff Stevens and Jackie Vetrano, track co-chairs) can guarantee it. […]

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2017 Conference Marketing Social Media

MCS11: The (Wo)man Behind the Mask: Why Managing Social for a President Isn’t the Same as for a University

When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]

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2017 Conference Content Creation

Shattering Silos: Sharing Science on Social (#tie7)

Andrew Cassel’s Shattering Silos: Sharing Science on Social did what scientific discovery often does: blows your mind. With this presentation, he brought a passion for not just the subject, but for the benefits of sharing. You could say that science is always exciting, but with the global conversation about climate change growing, it gives an […]

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2016 Conference Social Media

Getting It Right: What REALLY Matters To Students in Social Communities

Corie Martin from Western Kentucky shared her study on what mattered to the students in her incoming class in their social communities. She found that surprisingly, academics, finances, and outcomes DON’T MATTER to her students. So she set out find out what DOES matter to them. Come join me in #TIE9 to learn about what […]

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2014 Conference Social Media

Digital Fundraising on the Social Web – Part I

Ashley Budd of Cornell University gave social media folks the ammunition they need to go back to their campuses and get the buy in they need from advancement offices – that social is not just “fun” or “cute.” It’s a serious – and we mean serious – fundraising tool. There could be tens of thousands […]

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2014 Conference

Your Website is the Next Social Medium

Personalization is becoming pervasive in our society. It’s time for higher ed to start thinking about their websites that way too, says Bob Jones University’s Peter Anglea. Anglea told his audience during his presentation “Your Website is the Next Social Medium,” Tuesday at HighEdWeb 14 that, quoting author Gary Vaynerchuck that every platform now needs to […]

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2014 Conference

Essential Strategies for a Student-Staffed Social Team

How does New York University, the largest private university in the world, keep itself relevant to its students and prospective students? By using student workers to build their brand on social media. Caroline Osse and Nick Jensen of NYU’s Office of Interactive Media talked about their “Essential Strategies for a Student-Staffed Social Team” during a […]

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Social Media

All I Need to Know about Social I Learned from The Muppets

It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Remember those lyrics? Whether or not you were a child of the 70s and 80s – and most of you probably aren’t – you must remember the Muppets from YouTube or updated […]

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2013 Conference Content Creation

Got Students? Get Social!

Ma’ayan Plaut Social Media Coordinator, Oberlin College http://2013.highedweb.org/mobile/EventDetail.aspx?guid=d6949373-2551-425b-8cc9-ea17e85ddf81 Student content. We all know it’s important, but Ma’ayan is proof. She began by telling her story from taking one picture a day in undergrad at Oberlin, to her current position as Social Media Coordinator because of her experience as a student content contributor. #realtalk. Student content […]

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Management & Professional Development Social Media The Working World

Effective Social Collaboration

Eight tips to jump start your social community.

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2012 Conference

#uwrightnow: Integrating your social, web, editorial and marketing networks

#uwrightnow: Integrating your social, web, editorial and marketing networks John Lucas, Social Media Manager, University of Wisconsin-Madison, and Nick Weaver, Director of Web Services, University of Wisconsin-Madison What do you get when your boss tells you to pull together a “new huge enterprise multimedia project,” in just about two months? The communications staff at the […]

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2011 Conference Uncategorized

Cornell’s Digital Well: A social networking repository for marketing information #heweb11

View Presentation Details A good tool should solve problems without creating new ones, but the more tools we implement the less likely they are to play nice together. Dirk Swart led development of Cornell’s Digital Well interface to solve this with a simple, in-house developed application that today allows Cornell’s numerous marketing professionals access to […]

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2011 Conference

Geo-Social Nonsense: The Future of Location-Based Services and their Role in Mobile #heweb11

View Session Details and Presenter’s Bio. At a conference already teeming with technology and marketing geeks, presenter Jeff Kirchick may get the win for biggest Location-Based Services (LBS) nerd in any room. One quickly gets the impression he’s not just enthusiastic for the technology because he runs university programs for SCVNGR, but more that he’s […]

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2011 Conference

Interdependency of Search and Social to Create Engaging Strategies #heweb11

View Session Details and Presenter’s Bio. Photo by david.train, Flickr.   In “Search & Social Convergence,” Martha Gabriel explains how everything on the web has become social. Search results are impacted by social media; social media are successful because of search. Meanwhile, content must be the driving force behind our marketing strategies. Search & Social Today, […]

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Social Media

Is a Niche Social Network Right For Your School?

Social networks targeted to certain niches of the population — the smaller and less well-known sites — might also serve your institution’s goals.