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Columns Content Creation Content Strategy Social Media

8 resolutions for social media managers in 2024

Eight mid-year resolutions for social media managers from Link columnist Kevin Agee.

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Columns Content Creation Content Strategy Social Media

Thrive as a social media team of one

Columnist Kevin Agee lays out a three-part strategy for finding success as a solo social media manager.

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2018 Conference Social Media

Building a student social media team

Presented by Lougan Bishop As higher ed professionals, we’re often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with social media. He called them the Boulevard Team (think street team, except […]

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2018 Conference

Inclusion for All! Making Your Social Media Content Accessible

Presented by Erika Forsack from Virginia Commonwealth University. Many of us know that web content has laws and regulations regarding accessibility. Social media does not. There are no officially adopted guidelines, and people can’t edit the code on social media to meet accessibility needs like they can on their website. How does someone with healing […]

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2018 Conference Usability

‘Can You Do It In The Dark?’ enlightens attendees on social media accessibility.

About halfway through “‘Can You Do It In The Dark?’ Making Your Social Media Accessible” — by Justin Romack, assistive technology coordinator with the Department of Disability Services at Texas A&M University, and Chris D’Orso, associate director of undergraduate admissions at the College at Brockport — Chris asked the room: “How many of of you think […]

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2017 Conference

#LIT12 Building A Student Social Media Team

Lougan Bishop, web and digital media manager at Belmont University, kicked off our first ever lightning talk at HeWeb – talking about cultivating student teams. At Belmont, the “Boulevard Team” is a structured team which assists Bishop with content planning and creation, monitoring and moderating of flagship social media assets, and even serve as a […]

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2017 Conference Marketing Social Media

MCS7: From Weibo to WeChat: Boston University’s Use of Chinese Social Media Networks

China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s really a niche market.” 😯 #mcs7 #heweb17 — Bryan Barnes (@TheWebBadger) October 10, 2017 In 2013, BU […]

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2017 Conference

I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign #MCS1

Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentine’s Day 2017, 6111 people gave online to support Holy Cross, thus breaking the previous record […]

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Content Creation Social Media

5 things your social media manager wishes you knew

Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78% of Americans on social media, it’s clear the position is […]

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2016 Conference Content Creation Social Media

#FridayReads: Library and campus engagement through social media

Susie Kirk and Lacy Wolfe from Henderson State University‘s Huie Library explore the reasons academic libraries need social media in their talk at HighEdWeb 2016. With thousands of hidden gems and resources in libraries its hard for visitors to know what exists at all. To raise people’s awareness of materials and services, social media is a valuable tool to […]

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2016 Conference Applications and Standards

Self-Updating Social Media-Driven Digital Signage

Adam Gould is a Web Technologist at Jamestown Community College who presented today on social media-driven digital signage/billboards. Adam created digital signage that was able to be displayed and customized on all of Jamestown Community College’s four campuses as well as the different departments within these campuses. This allows the system to run on one […]

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2016 Conference Content Creation Social Media

‘No, YOU’RE Crying! How Two Schools Turned a Cinderella Story into Social Media Gold’

March Madness, the wonderful chaos that is the NCAA Division I men’s basketball tournament, is the most wonderful time of the year for many sports fans. A major appeal is when underdog schools make it into the tournament and even sometimes slay the Goliaths of basketball. Chris D’Orso of Stony Brook and Meaghan Fikes of […]

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Content Creation Social Media

Cinderella social media stories brighten March Madness

March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]

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2015 Conference

Future of Social Media in HigherEd

What a Tumblr Learned Meerkating His Periscope?: The Future of Social Media & Higher Ed presentation pitched by Ron Bronson was a completely different animal by the time we met in MCS 11. Ron admitted that when he proposed his idea to #heweb15, he thought Periscope and Meerkat were the greatest apps ever, and now […]

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Social Media

How Seven Seconds on Social Media Can Bring More Attention Than Any Advertising Campaign

This year is an important one in the history of St. Louis College of Pharmacy as we celebrate our sesquicentennial, marking 150 years since the founding of the College. The year also marks the 250th birthday of St. Louis. One of the big events to celebrate the city’s birthday is the distribution of 250 four-foot-tall […]

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2014 Conference

Centralized or Decentralized: The Hybrid Social Media Approach

On some campuses, there are silos between departments. Ok wait, on pretty much every campus there’s silos. We’ve all been there, as has Chris Barrows from NYU. He’s not only dealing with the silos on his campus, but the multiple academic centers around the world, as well as two other degree granting institutions on the […]

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Content Creation Social Media

The Secret Power of the Internal Social Media Strategy

Oftentimes when we talk about social media, we spend the majority of our time focusing on the stories that define us, on content, and on engagement. Rarely do we spend much time talking about boring, old internal processes. In fact, when it comes to social media, “process” is sometimes seen as a veritable big-bad wolf. […]

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2013 Conference Uncategorized

The State of Social Media in Higher Ed

As far as social media is concerned, 2008 might as well have been five decades ago, not five years ago. Facebook had 100 million users — today, it boasts more than 10 times as many. Twitter logged 100 million tweets per quarter. (Currently, it sees 400 million per day.) MySpace had not yet died and […]

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2013 Conference Management & Professional Development

Faux Pas, Phonies, & Flub-Ups: How to handle social media spoofs, goofs, & snafus

“Faux Pas, Phonies, & Flub-Ups: How to handle social media spoofs, goofs, & snafus” Presenter: Donna Talarico (@donnatalarico), Director, Integrated Communications, Elizabethtown College Track: Management and Professional Development, Session 11 (#MPD11) “Social media is human. To err is human.” Ergo, those of us who work in social media will err. We’re all happy to share […]

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2013 Conference

Lessons Learned from a Lockdown: Using Web and Social Media in a Crisis

Presenters: Kerri Hicks and Cindy Sabato Track: Management and Professional Development (#mpd6) Winning a red stapler award at a HighEdWeb conference means presenters must do a reenactment of their award-winning session. In the case of Kerri Hicks and Cindy Sabato of University of Rhode Island, their presentation WAS a reenactment – a lively, engaging and […]

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2013 Conference

In Users We Trust: Using social media APIs to build community

Sheri Lehman, Ben Cole | Chapman University  In users we trust. Our users are not only our target audience, its the people who use our web products — basically everyone. They read, comment, and share our content, but they also reinvent content, publish and fact check your content. Ultimately, they build community. Our users want […]

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2013 Conference

Social Media TOS Crash Course

Social Media TOS Crash Course Karine Joly #mpd3 Warning. What you read here today could be outdated tomorrow. Social media terms of service (TOS) can change. Often. Karine Joly of Higher Ed Experts helped HigherEdWeb attendees navigate through the wordy, often confusing, TOS from major social media platforms. Also, she covered copyright law and shared […]

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Social Media

Social Media Hydration Station: Why educating our student-athletes about social media is critical

For today’s college students, social media isn’t always fun. There’s a lot they have to (and should) be concerned with when it comes to their digital presence and reputations. The stakes are even higher for student-athletes, who have, in many ways, become online ambassadors for their team as well as their college or university, whether […]

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Content Creation Social Media

Transparency in higher education social media

As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community. The best way to accomplish this is to stay transparent. I know some of us might pull out our hair if we hear the words transparent, authentic, […]

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Social Media

It’s Soooo Cold: A Social Media Convo

You may have noticed that it’s dang cold in much of the country. If not, we’re sure your local news station has spent plenty of time telling you about it. Students have taken to social media to talk about it. How are different campuses handling the cold on social media? Link takes a look.