HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2018 Conference

Give content contributors the AX, or Authoring Experience!

Presented by Nikki Massaro Kauffman Web developers, designers, and content creators focus a lot on user experience, or UX. It impacts everyone who visits our websites. But one audience we don’t spend much time and energy on is the gaggle of content contributors we rely upon to make the day-to-day updates, to write the articles, […]

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2018 Conference Social Media

Building a student social media team

Presented by Lougan Bishop As higher ed professionals, we’re often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with social media. He called them the Boulevard Team (think street team, except […]

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2018 Conference

Inclusion for All! Making Your Social Media Content Accessible

Presented by Erika Forsack from Virginia Commonwealth University. Many of us know that web content has laws and regulations regarding accessibility. Social media does not. There are no officially adopted guidelines, and people can’t edit the code on social media to meet accessibility needs like they can on their website. How does someone with healing […]

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2018 Conference Marketing

Level Up: Using Gamification in Content Strategy and Marketing Campaigns

Presented by Mitch Canter He was dressed for the part. A self-proclaimed nerd, Mitch Canter’s presentation ensemble was topped off with a Nintendo-controller hat. A perfect way to set the mood for a session on gamification. Mitch opened up talking about his interest (obsession?) with video games and other nerdy stuff. But he also developed […]

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Uncategorized

Campus Emergency Preparedness: Strategies for Content Creators, Tech Masters, and Campus Leaders

Presented by Lisa Catto “Future you is gonna be hella pissed at past you if you DON’T make the time to prepare for an eventual emergency.” -Lisa Catto There’s been an explosion on your campus! Students, staff or faculty may be hurt (or worse). First responders are rushing toward the scene. Then an earthquake strikes, […]

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2018 Conference

Sorry Not Sorry: Managing Content Strategy Challenges in Decentralized Environments

Presented by Amy Grace Wells, editorial director of UX Booth, and Alaina Wiens, director of marketing at the Flint & Genessee Chamber of Commerce One of the presentations kicking off the HighEdWeb 2018 conference was “Sorry Not Sorry: Managing Content Strategy Challenges in Decentralized Environments.” The idea for this session emerged from a panel Alana […]

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2018 Conference Management & Professional Development

‘Common Sense Leadership When You Don’t Feel So Leader-y’

Every curling match begins with handshakes and teams telling each other “good curling.” Every curling match ends that way. These bookends set the tone for a sport that is high on sportsmanship and, according to Jesse Lavery,  assistant vice president of college relations and digital strategy at Alleghany College (and an avid curler), and are […]

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2018 Conference

More Than Numbers—Your Data Doesn’t Need to be Boring

Presented by Chris Seek, web and digital design manager at the Office of the University Controller at the University of Colorado Chris Seek sees a lot of numbers in any given day. His challenge, he explained during a HighEdWeb session titled “Your Data Doesn’t Need to be Boring,” is how to present those numbers a […]

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2018 Conference

Tough Topics and New Platforms: Using an Instagram Story to Help Sexual Assault Survivors

Presented by Jon McBride Sexual assault is a topic that is becoming a larger and larger part of the online conversation, both on college campuses and off. Jon acknowledged that this Instagram story has given him the opportunity to learn more about sexual assault, even re-titling his original presentation title, changing “victims” to “survivors.” Headlines often highlight […]

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2018 Conference

“Techsanity?” Keynote Manoush Zomorodi asks HighEdWeb attendees to take control of their technology

Entrepreneur, author, podcaster, and journalist Manoush Zomorodi is on a mission to make technology more relatable. And she brought it to HighEdWeb in Sacramento. “I want to empower people to understand technology to the point where they feel like they have autonomy over it,” she said in a talk that dove into some of her […]

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2018 Conference Content Creation

A people search engine: The power of human-to-human (H2H) marketing in higher ed

Presented by Lisa Nguyen and Amy Davis Lisa Nguyen described UC Davis as a “sleeper school, ” meaning that not a lot of people know about the college worldwide, but in California, it’s very popular. Their business school has a young but strong alumni program, and they have an equally strong but young and small team […]

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2018 Conference Usability

‘Can You Do It In The Dark?’ enlightens attendees on social media accessibility.

About halfway through “‘Can You Do It In The Dark?’ Making Your Social Media Accessible” — by Justin Romack, assistive technology coordinator with the Department of Disability Services at Texas A&M University, and Chris D’Orso, associate director of undergraduate admissions at the College at Brockport — Chris asked the room: “How many of of you think […]

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2018 Conference Marketing Social Media

A Contest from @VisitSacramento!

Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO WEST.” Post on Instagram or Twitter, using the hashtags #heweb18 and #visitsacramento: 1. […]

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2018 Conference

Monday Night at #heweb18

Monday nights at HighEdWeb are an opportunity to take advantage of a free night to network with your colleagues from all over the world. Our great sponsors have lined up a series of events to give you time to do just that – learn more about other institutions, solutions, and opportunities! Take advantage of one […]

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2018 Conference

Welcome (and thanks to) our #heweb18 sponsors

Every year our HighEdWeb Annual Conference sponsors provide value to our attendees through the content, services, and products they provide, both during the conference and throughout the year. Not only that, but they’re fun humans, and have a ton of knowledge about our industry and about the products and services their companies offer. We’ll be […]

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2018 Conference Content Creation Marketing Social Media

It’s marketing. It’s social. It’s content strategy. With glitter. (#MCS)

Take the most awesome thing you can think of, then put glitter on it. Now, add some unicorns and magic. That’s the Marketing, Content and Social Strategy (MCS) track this year. While the other tracks at the 2018 HighEd Web conference certainly won’t disappoint, we (Jeff Stevens and Jackie Vetrano, track co-chairs) can guarantee it. […]

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2018 Conference

Your HighEdWeb smorgasbord: The Poster Track

Have you ever visited a restaurant and eyed the delicious options, unable to pick just one? Fretting over which one to pick and wishing you could have it all. Then you see it – the buffet. That glorious option where you don’t have to pick just one. The poster track at HighEdWeb is your conference […]

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Management & Professional Development The Working World

10 tips after more than 10 years as a higher ed digital pro

More than 15 years into my career, I’ve now had three institutions and more than a decade under my belt, with a few more years in newspapers and a stop in private industry for a couple more. Here’s what I’ve learned.

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2018 Conference

Putting the YOU in Usability, Accessibility, and Design (#UAD)

Hey – want to know a secret from your friends in the Usability, Accessibility & Design track? YOU, my friend, are an experience designer.  Really, we’re serious.  Think about it for a minute: whether you are a manager, programmer, content person, social media specialist, every day you make choices that impact how people experience your […]

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2018 Conference

Get ready for #AIM! (Applications, Integration and Mobile)

Each year at HighEdWeb, the Applications, Integration and Mobile (#AIM) track offers sessions that ensure you can make the most of your website application development skills and knowledge. We’re really excited about our sessions this year — we think they will provide insights and tools for all the members of our teams and communities. Take […]

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Association News

Wojciechowski, Donaldson, Baumgardner elected Board of Directors officers

The Higher Education Web Professionals Association (HighEdWeb) is pleased to announce the election of a new vice president, secretary and treasurer. Vice President Tom Wojciechowski Tom Wojciechowski (Daemen College, Buffalo, N.Y.) joined the Board of Directors in 2015. Tom has acted in a variety of roles at HighEdWeb, including as Annual Conference vice chair in […]

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2018 Conference Six Questions

6 Questions with HighEdWeb 2018 keynote speaker Sir Ken Robinson

It’s not often in our daily lives that we get to hear from somebody as accomplished (or knighted!) as Sir Ken Robinson, one of our keynotes at HighEdWeb 2018. In advance of the talk by this internationally recognized authority in creativity and innovation (and TED Conference rockstar) on Wednesday, Oct. 24, we had the opportunity […]

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2018 Conference Management & Professional Development

Getting your leadership on with Management and Professional Development (#MPD)

If you are a first-time attendee at the HighEdWeb conference, you might do a double-take when you look at the schedule and notice a track marked “Management and Professional Development” (aka #MPD). After all, this is a web conference! One might be forgiven for thinking it should be full of nothing but code, content management […]

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2018 Conference Content Creation Usability

Turn Data into Actionable Insights with Amy Grace Wells

The Content/UX Academy helps participants learn to research, plan and build content strategy based on user experience, best practices and analytics. On Saturday, October 20, Amy Grace Wells will communicate the difference between user goals and business goals in an intimate, hands-on workshop. Amy Grace is a content strategist and UX designer with nearly 15 years of […]

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2018 Conference Six Questions

6 Questions with HighEdWeb 2018 keynote speaker Manoush Zomorodi

As seen in a previous episode, this year’s HighEdWeb 2018 keynotes include Manoush Zomorodi, an award-winning podcast host, author and relentless examiner of the modern human condition. To start getting hyped for her talk on Monday, Oct. 22, we asked her our customary 6 Questions, plus a bonus round. 1) One of your themes is how to […]