HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2016 Conference

Keynote Speaker Kimberly Bryant: Let’s Redefine the “White Male Geek” Norm

Kimberly Bryant’s pre-teen daughter was a big gamer and loved computer camp — but told her mom that the boys got more attention than the girls. Kai was the only black girl, and one of few girls, at an elite Stanford University summer program in 2011. “That was a wake-up call for me 5 years ago,” […]

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2016 Conference

At Your Service: The Next Generation of Offline Websites

Erik Runyon Technical Director, University of Notre Dame erikrunyon.com https://2016reg.highedweb.org/psessions/detail/0a51e842-86df-43da-820e-6784c0b3980c Time is valuable. Tension of waiting is palpable. There are lots of things that raise our stress levels…things like standing in line, watching a horror movie…and waiting for web pages to load. In fact, the heart rate of your visitors increases 38% while waiting for a web […]

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2016 Conference Management & Professional Development

“That. Is. Not. My. Job.”: @robin2go on Why Teamwork Matters

Robin Smail is the UX renegade inspiration you never knew you always needed. Just enough time for a final run thru on my #heweb16 talk, “That is Not My Job.” Come watch me talk about fluffy stuff. LAFAYETTE!!! #mpd4 pic.twitter.com/ZgzoLBedgk — Robin2go (@Robin2go) October 17, 2016 In her “That Is Not My Job” talk, she addressed […]

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2016 Conference

Git For The Stubbornly-Resistant Organization

Brian Panulla Business Intelligence Developer, PropertyRadar https://2016reg.highedweb.org/psessions/detail/e700e4f3-e440-4815-aa70-a642077415eb How do you make it appealing to your team to move to Git? Most teams are already using some sort of version control — Brian’s group was entrenched in Subversion. But SVN had its pain points. Everyone checks out the full trunk (in Brian’s case, about 1.5GB!), and […]

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2016 Conference

Fienen’s Totally Topical, Terrific Tutorial to Tag Manager

In Michael Fienen’s “Fienen’s Totally Topical, Terrific Tutorial to Tag Manager” (#AIM3), attendees took a fast-paced dive into the what’s and why’s of Google Tag Manager: what it is, what it can do, why you should use it. Tag Manager is all about working smarter, not harder. Anyone who has done anything beyond basic Google […]

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2016 Conference

One Size Fits None: Remaking a College Site for a Content Hungry Generation

Christopher Jones, Direcor of Web Communications at North Central College has partnered with Ardis Kadiu from Spark451 to discuss how these two organizations have maneuvered through a redesign in UAD4. Content is a design problem. Good web design starts with content. Today’s prospective students: expectations and behavior The generational gaps are becoming shorter, meaning expectations […]

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2016 Conference

Hello from the Other Side: Painful Lessons Learned from a Website Redesign

Self-described morning person Lisa Catto kicked off the first morning of HighEdWeb 2016 in the UAD track with a tale of what went wrong with a website redesign process (#UAD1) mired in silos, led by the Department of Unicorn Studies and working with Lord Vendormort. The website redesign project at Lisa’s school took a wrong turn […]

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2016 Conference Content Creation Social Media

Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.

Tiffany Broadbent Beker and Sarah Juliano from William & Mary tackled a topic important to so many of us: how our many campus events (of various size and importance) fit into our content strategy and execution with their #heweb16 presentation, “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.” Tiffany works in university […]

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2016 Conference Management & Professional Development

The Web is Not a Project : How to Effectively Manage Your Web Operations

Thinking about a website as a project only deteriorates the quality of the site over time. How can we balance project web work with operational web work, especially in higher ed? In “The Web is Not a Project” session (MPD1), Mark Greenfield, Digital Strategist, University at Buffalo, and Doug Kozar, Assistant Director, Marketing & Communications […]

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2016 Conference Content Creation Social Media The Working World

Share Human: The Value of Sharing Beyond Authenticity

Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]

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2016 Conference

Nailing Pinterest: It’s not all Wedding Dresses and Desserts

Jackie Vetrano Communications Coordinator Skidmore College Can higher education really fit in the same spaces as wedding dresses, DIY, and desserts? It can, and Skidmore College is using their Pinterest account in alignment with two main goals: increase applications, and drive alumni to give to the college while simultaneously breaking down silos. Let’s start with […]

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Marketing

Rebranding on a Budget

If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and online learning. But do we always need to use consultants, […]

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Content Creation Social Media

Arresting developments: Meet man behind famed Bangor police Facebook page

Sgt. Tim Cotton didn’t plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has more than 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. “I write how I think. I write exactly what I think, and I write it like I […]

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Association News

Get to know the HighEdWeb Board

If you’ve met our board members, you know they are an interesting and eclectic bunch. But how well do you really know them? Test that knowledge by matching the board member to a little-known or quirky fact about their life. Read each fact, and choose the board member you think matches up best!

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2016 Conference

Get social at HighEdWeb 16

It’s not a HighEdWeb conference without some entertaining evenings to complement the excellent educational sessions. HighEdWeb 2016’s feature events include: HighEdWeb Welcome Reception: Sunday, Oct. 16 HighEdWeb 2016’s opening hook plays at the famous Memphis Pyramid, also home to a mega-Bass Pro store. Enjoy billiards, bowling, games, music and time to connect with friends new and old. […]

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Content Creation Marketing Social Media

ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change

With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually look like in action? In this edition of ALL CAPS, […]

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Content Creation Marketing Uncategorized

Simplicity is sophistication

Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a specific time. Refrigerators were going to have televisions in them. […]

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2016 Conference

Higher Ed Social Podcast explores HighEdWeb, #heweb16

Higher Ed Social, a podcast co-hosted by Lougan Bishop of Belmont University and Jackie Vetrano of Skidmore College, recently spoke with a couple of leaders behind the fun that is HighEdWeb and the Oct. 16-19 #heweb16 conference in Memphis. Higher Education Web Professionals President Colleen Brennan-Barry of Monroe Community College and #heweb16 Conference Chair Tonya Oaks-Smith […]

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2016 Conference

HighEdWeb 2016 welcomes keynote LeVar Burton

HighEdWeb is thrilled to announce actor, director and educator LeVar Burton (@levarburton) as our HighEdWeb 2016 Annual Conference closing keynote speaker. Mr. Burton launched his acting career while still a student at the University of Southern California. Cast in the groundbreaking role of Kunta Kinte in the landmark television series Roots, he achieved further global […]

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Regional Conference

HighEdWeb West is calling you

A day filled with speakers, connections, and warm Southern California sun await those heading to California Baptist University in Riverside, California, for HighEdWeb West on June 10, HighEdWeb’s last regional conference of 2016. The one-day conference features a rapid procession of presentations and 15-minute lightning talks covering topics including web, marketing and social media. Lunch […]

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Association News

Groundbreaking WordPress survey for higher ed

A NOTE from HighEdWeb: Recently, in service to our core mission “to advance web professionals, technologies and standards in higher education,” HighEdWeb has entered into a partnership with WPCampus, a community dedicated to the use of WordPress in higher ed (more on that partnership soon!). We’re excited to share the below message from our friends […]

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Content Creation Social Media

Too much content? I’m getting mixed signals.

Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]

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Content Creation Social Media

Cinderella social media stories brighten March Madness

March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]

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2016 Conference

Kimberly Bryant, HighEdWeb and the future

Diversity in STEM roles has become a hot topic throughout our community. I know it’s certainly a great topic of conversation within the HighEdWeb Board of Directors as we consider the future of the association. As the mother of a now-adult woman, it has always been incredibly important to me that she has every opportunity […]

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Uncategorized

5 HeWebNE takeaways in 5 minutes

About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters.  We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter. From Lisa Doherty, of Northeastern University: “Show Don’t Tell” with images and quotes on […]