Link: The Journal of Higher Education Web Professionals
On April 9, the Steel City will serve as a magnet for some of the top web minds from around the Mid-Atlantic and beyond when HighEdWeb Pitt makes its conference debut. The daylong regional will unfold at Pittsburgh Technical Institute. “HighEdWeb Pitt is going to be good for anyone who works in a team (we […]
Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put Snapchat’s number of users at 30 million. While dwarfed by […]
“Snow day” could be defined in two ways. First, the snow day in the traditional sense that most of us who grew up in areas that experience winter remember as kids — the kind where there is NO SCHOOL! Second, you also could think of a “snow day” as simply a day that blankets campus […]
In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn carved out a special place for each institution, which can […]
As far as social media is concerned, 2008 might as well have been five decades ago, not five years ago. Facebook had 100 million users — today, it boasts more than 10 times as many. Twitter logged 100 million tweets per quarter. (Currently, it sees 400 million per day.) MySpace had not yet died and […]
American innovation has revolutionized the way we think, interact, and explore our creativity. As human beings, it is our brains’ ability to draw reasonable conclusions and make logical decisions that separate us from other earthly creatures. With the gift of free cognitive thought, we make our own choices, develop our own visions, and form ideas, […]
My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]
Rethinking Your Online Forms: No Assembly Required Cedric Savarese, Founder and CEO Jaret Manuel, Director of Business Development Veer West LLC / FormAssembly.com Cedric and Jaret started their #heweb13 session with a quick intro of FormAssembly, a web form management solution that serves over 6,000 customers, including over 70 higher ed institutions. Cedric worked at […]
Matt Ryan and Mark Heiman, of Carlton College , said officials at their school had three goals when it came to building community among their faculty, staff and students. They were: We’d like faulty to share their accomplishments with the world We’d like staff to be able to learn about each others accomplishments We’d like […]
On Monday, Oct. 7, over 75 web professionals came together for HigherEdWeb’s first Hackathon. Their goal was to create a new website for the Ride for Roswell and to be able to connect the site with their fundraising systems. The redesigned website will make The Ride site mobile-friendly and simpler for users to navigate. “An improved […]
Jennifer Chance, Web Team Manager, University of Texas at Austin Mark Foster, Technology Coordinator, University of Texas at Austin session abstract Jennifer and Mark offer a vision of a better future for higher ed web teams. HighEdWeb13 has given the audience plenty of ideas for new initiatives, this twelfth and final track session promises to […]
Dear #heweb13, Every time I leave the annual High Ed Web conference, and I’ve done it five times now, I find myself trying to put together some sort of cogent, blog-worthy reaction to the whole thing. And more often than not, I wind up defeated. It’s just so hard to wrap up all the great […]
Mobile web is the biggest tech trend ever. Like, EVER. It’s bigger than radio. Bigger than TV. It’s the biggest tech trend E-V-E-R. If you learned nothing else from the HighEdWeb 13 “Your Mobile Strategy: More Walk, Less Talk” session, Drew Hill (@drewl), Web Director at Binghamton University wants you to understand this simple fact. […]
ResponsiveCSS3PolyfillBootstrapGrid.JS – What The Heck Is This Stuff and why should you care? By Shahab Lashkari, Product Manager, OmniUpdate, Inc., @OUShahab. View Presenter’s Slides Shahab Lashkari, a Product Manager at OmniUpdate, Inc., explained the long title in one short sentence: What you need to build your templates from scratch that are browser compatible. There are […]
“Faux Pas, Phonies, & Flub-Ups: How to handle social media spoofs, goofs, & snafus” Presenter: Donna Talarico (@donnatalarico), Director, Integrated Communications, Elizabethtown College Track: Management and Professional Development, Session 11 (#MPD11) “Social media is human. To err is human.” Ergo, those of us who work in social media will err. We’re all happy to share […]
Tom Pixton of Communication Production Services at MIT gave a thoughtful presentation on how interactive wireframes can help streamline a project. By using real content, the client gets involved earlier, thus being more invested in the web design process. Pixton had his first break through when he “rolled his own” using HTML 5 and CSS, […]
Presenters: Kerri Hicks and Cindy Sabato Track: Management and Professional Development (#mpd6) Winning a red stapler award at a HighEdWeb conference means presenters must do a reenactment of their award-winning session. In the case of Kerri Hicks and Cindy Sabato of University of Rhode Island, their presentation WAS a reenactment – a lively, engaging and […]
Jennifer Younker, Executive Director of Marketing and Communications and Romana Amato, Web Strategist from Saint Xavier University presented MCS10 Marketing and web strategy: repurposing traditional promotions into innovative formats. St. Xavier University is a smaller school in the Chicago suburbs where the team is working to use new marketing methods to boost awareness. Although data suggests that […]
TIE10: Daniel Laird, SUNY Oswego Thou shalt install lecture capture in every classroom of the greatest science building in the universe! This was the 11th commandment handed down from on high to Daniel Laird on SUNY Oswego. This is tough when there are so many choices: onsite or in the cloud? Manual vs automatic? Do […]
http://2013.highedweb.org/EventDetail.aspx?guid=6664462c-6579-4175-a411-3dbfaf5fb0b1 I’m going to start with a disclaimer: I love WordPress. I’ve been using it for 12 years and I’ve never encountered another system that I could customize, deploy and develop as quickly as I can with this platform. (Who knew it would be categorized as a PLATFORM that long ago??) Curtiss Grymala walked us […]
Scott Stratten is the President of UnMarketing. 1. What’s the biggest mistake an institution — of higher education or otherwise — can make in its marketing strategy? Trying to be cool and “relate” to students. If you’re thinking about using “YOLO” or “Swag” in your materials, you need to go for a walk and clear your head. […]
Cornelia Bailey is a Strategic Innovation Consultant at University of Chicago. At #heweb13, she gave us some insight into the mobile app challenge she has directed now going into its third year. Whenever you begin a mobile app challenge, it is important to ask yourself two big questions: “Why would we do this?” “How much […]
Online students who feel a closer connection to the university are more likely to persist in their studies and succeed. But how do we help students who are physically located all over the world connect to Penn State like the residential students do? That was the goal for Liam Jackson and Richard Brungard of PSU’s […]
Dave Housley | Penn State University In February 2013, Penn State launched its first redesign in 12 years (yikes!). It took a couple of years of planning, research, and testing to take their problematic old homepage, to the final product of today. Argue Less, Test More The team learned early on they could sit around […]
Nikki Massaro Kauffman, Interface Designer, Penn State World Campus, and Heather Dawson, Instructional Designer, Penn State World Campus presented MCS#8 Applying Progressive Enhancements to Multimedia Content to describe how they approach the myriad requests for video production. Their presentation was focused on online course content, but their approach works for any project where text, images and video pieces may intersect. So, […]