HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2014 Conference

Talk MOOC to Me

Session Details Four ladies, 45 minutes. Can it be done? We’ll find out. The Penn State Design team looked at MOOCs, specifically the Epidemics MOOC at Penn State. What’s a MOOC? It’s a Massive Open Online Course. But, what is massive? The average enrollment for a MOOC is 43,000, but it can greatly change based […]

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2014 Conference Social Media

Engaging Prospective College Students and Their Parents Online: E-Expectations 2014

In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Stephanie Geyer, VP for Web Strategy and Interactive Marketing Services at Noel-Levitz, and […]

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2014 Conference

Website Deathmatch – What I Learned by Choosing My NCAA Winners Based on Websites

Did you say Website Death Match? And picking the best college websites based on the NCAA DI college basketball tournament bracket? Well, heck, what’s not to love about this idea? That was the premise of Kelly Anne Pipe’s presentation (#MCS1) at HighEdWeb 14. Pipe, of St. Joseph’s University, decided it would make for an interesting […]

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2014 Conference

CrowdSource Summit will connect students with the people who make the Web

When you ask people who work on the Web what they like about their jobs, you get a lot of answers. “The way the Internet brings us together.” “Looking through data, coming up with hypotheses on how to make improvements and analyzing data again to check for changes.” “The collective power of the people who […]

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Social Media

All I Need to Know about Social I Learned from The Muppets

It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Remember those lyrics? Whether or not you were a child of the 70s and 80s – and most of you probably aren’t – you must remember the Muppets from YouTube or updated […]

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Content Creation Social Media

The Secret Power of the Internal Social Media Strategy

Oftentimes when we talk about social media, we spend the majority of our time focusing on the stories that define us, on content, and on engagement. Rarely do we spend much time talking about boring, old internal processes. In fact, when it comes to social media, “process” is sometimes seen as a veritable big-bad wolf. […]

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Regional Conference

#hewebse to focus on ‘making awesome’

The HighEdWeb Southeast conference, #hewebse for short (or those wishing to follow the backchannel), will look to bring a sunny and warm disposition to attendees on June 23 and 24. The conference at Francis Marion University’s Performing Arts Center in Florence, S.C. begins with a pair of afternoon-long workshops on Monday, with two tracks for […]

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Uncategorized

Conference first-timer shares HighEdWeb regional experience

Editor’s note: Joe Fitzsimmons is a web developer at SUNY Oswego. He wrote this post for his personal blog and allowed Link to reproduce it here. I wasn’t quite sure what to expect from my first conference. HighEd Web Pittsburgh by far exceeded my expectations and I’m glad it was my introduction to these types […]

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Regional Conference

HighEdWebNE to provide feast of ideas April 25

In its second year, HighEdWeb New England is showing anything but a sophomore slump, bringing a full menu of presentations to Johnson and Wales University in Providence on Friday, April 25. The conference is sold out — but still accepting spots on its waiting list because its one-day format and solid lineup of speakers has […]

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Regional Conference

HighEdWeb Pitt talks teamwork, tech on April 9

On April 9, the Steel City will serve as a magnet for some of the top web minds from around the Mid-Atlantic and beyond when HighEdWeb Pitt makes its conference debut. The daylong regional will unfold at Pittsburgh Technical Institute. “HighEdWeb Pitt is going to be good for anyone who works in a team (we […]

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Social Media

Snapchat: Useful higher ed tool or risky fad?

Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put Snapchat’s number of users at 30 million. While dwarfed by […]

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Social Media

A Flurry of Photos and Other Ways to Experience Snow Days on Campus

“Snow day” could be defined in two ways. First, the snow day in the traditional sense that most of us who grew up in areas that experience winter remember as kids — the kind where there is NO SCHOOL! Second, you also could think of a “snow day” as simply a day that blankets campus […]

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Social Media The Working World

Gettin’ Schooled on LinkedIn University

In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn carved out a special place for each institution, which can […]

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2013 Conference Uncategorized

The State of Social Media in Higher Ed

As far as social media is concerned, 2008 might as well have been five decades ago, not five years ago. Facebook had 100 million users — today, it boasts more than 10 times as many. Twitter logged 100 million tweets per quarter. (Currently, it sees 400 million per day.) MySpace had not yet died and […]

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The Working World

Are Your Digital Devices Rewiring Your Brain?

American innovation has revolutionized the way we think, interact, and explore our creativity. As human beings, it is our brains’ ability to draw reasonable conclusions and make logical decisions that separate us from other earthly creatures. With the gift of free cognitive thought, we make our own choices, develop our own visions, and form ideas, […]

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Analytics Marketing Social Media

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]

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2013 Conference

Rethinking Your Online Forms: No Assembly Required

Rethinking Your Online Forms: No Assembly Required Cedric Savarese, Founder and CEO Jaret Manuel, Director of Business Development Veer West LLC / FormAssembly.com Cedric and Jaret started their #heweb13 session with a quick intro of FormAssembly, a web form management solution that serves over 6,000 customers, including over 70 higher ed institutions. Cedric worked at […]

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2013 Conference

Let Me Introduce Myself: Faculty, Staff, and Student Profiles for Community-building and Careers

Matt Ryan and Mark Heiman, of Carlton College , said officials at their school had three goals when it came to building community among their faculty, staff and students. They were: We’d like faulty to share their accomplishments with the world We’d like staff to be able to learn about each others accomplishments We’d like […]

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2013 Conference

Hacking Away at Cancer

On Monday, Oct. 7, over 75 web professionals came together for HigherEdWeb’s first Hackathon. Their goal was to create a new website for the Ride for Roswell and to be able to connect the site with their fundraising systems. The redesigned website will make The Ride site mobile-friendly and simpler for users to navigate.  “An improved […]

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2013 Conference

Transform the trivial: reasons to cut basic tech support from your ‘to do’ list

Jennifer Chance, Web Team Manager, University of Texas at Austin Mark Foster, Technology Coordinator, University of Texas at Austin session abstract Jennifer and Mark offer a vision of a better future for higher ed web teams. HighEdWeb13 has given the audience plenty of ideas for new initiatives, this twelfth and final track session promises to […]

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2013 Conference

Thank You #heweb13

Dear #heweb13, Every time I leave the annual High Ed Web conference, and I’ve done it five times now, I find myself trying to put together some sort of cogent, blog-worthy reaction to the whole thing. And more often than not, I wind up defeated. It’s just so hard to wrap up all the great […]

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2013 Conference Uncategorized

Your Mobile Strategy: More Walk, Less Talk.

Mobile web is the biggest tech trend ever. Like, EVER. It’s bigger than radio. Bigger than TV. It’s the biggest tech trend E-V-E-R. If you learned nothing else from the HighEdWeb 13 “Your Mobile Strategy: More Walk, Less Talk” session, Drew Hill (@drewl), Web Director at Binghamton University wants you to understand this simple fact. […]

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2013 Conference

CSS3 Polyfill Bootstrap Grid – or what are all these new frameworks and why should you care?

ResponsiveCSS3PolyfillBootstrapGrid.JS – What The Heck Is This Stuff and why should you care? By Shahab Lashkari, Product Manager, OmniUpdate, Inc., @OUShahab. View Presenter’s Slides Shahab Lashkari, a Product Manager at OmniUpdate, Inc., explained the long title in one short sentence: What you need to build your templates from scratch that are browser compatible. There are […]

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2013 Conference Management & Professional Development

Faux Pas, Phonies, & Flub-Ups: How to handle social media spoofs, goofs, & snafus

“Faux Pas, Phonies, & Flub-Ups: How to handle social media spoofs, goofs, & snafus” Presenter: Donna Talarico (@donnatalarico), Director, Integrated Communications, Elizabethtown College Track: Management and Professional Development, Session 11 (#MPD11) “Social media is human. To err is human.” Ergo, those of us who work in social media will err. We’re all happy to share […]

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Uncategorized

Interactive Wireframes: Roll Your Own, Raising Content Strategy using HTML

Tom Pixton of Communication Production Services at MIT gave a thoughtful presentation on how interactive wireframes can help streamline a project. By using real content, the client gets involved earlier, thus being more invested in the web design process. Pixton had his first break through when he “rolled his own” using HTML 5 and CSS, […]