Link: The Journal of Higher Education Web Professionals
Tiffany Broadbent Beker and Sarah Juliano from William & Mary tackled a topic important to so many of us: how our many campus events (of various size and importance) fit into our content strategy and execution with their #heweb16 presentation, “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.” Tiffany works in university […]
Thinking about a website as a project only deteriorates the quality of the site over time. How can we balance project web work with operational web work, especially in higher ed? In “The Web is Not a Project” session (MPD1), Mark Greenfield, Digital Strategist, University at Buffalo, and Doug Kozar, Assistant Director, Marketing & Communications […]
Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]
Jackie Vetrano Communications Coordinator Skidmore College Can higher education really fit in the same spaces as wedding dresses, DIY, and desserts? It can, and Skidmore College is using their Pinterest account in alignment with two main goals: increase applications, and drive alumni to give to the college while simultaneously breaking down silos. Let’s start with […]
If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and online learning. But do we always need to use consultants, […]
Sgt. Tim Cotton didn’t plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has more than 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. “I write how I think. I write exactly what I think, and I write it like I […]
If you’ve met our board members, you know they are an interesting and eclectic bunch. But how well do you really know them? Test that knowledge by matching the board member to a little-known or quirky fact about their life. Read each fact, and choose the board member you think matches up best!
It’s not a HighEdWeb conference without some entertaining evenings to complement the excellent educational sessions. HighEdWeb 2016’s feature events include: HighEdWeb Welcome Reception: Sunday, Oct. 16 HighEdWeb 2016’s opening hook plays at the famous Memphis Pyramid, also home to a mega-Bass Pro store. Enjoy billiards, bowling, games, music and time to connect with friends new and old. […]
With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually look like in action? In this edition of ALL CAPS, […]
Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a specific time. Refrigerators were going to have televisions in them. […]
Higher Ed Social, a podcast co-hosted by Lougan Bishop of Belmont University and Jackie Vetrano of Skidmore College, recently spoke with a couple of leaders behind the fun that is HighEdWeb and the Oct. 16-19 #heweb16 conference in Memphis. Higher Education Web Professionals President Colleen Brennan-Barry of Monroe Community College and #heweb16 Conference Chair Tonya Oaks-Smith […]
HighEdWeb is thrilled to announce actor, director and educator LeVar Burton (@levarburton) as our HighEdWeb 2016 Annual Conference closing keynote speaker. Mr. Burton launched his acting career while still a student at the University of Southern California. Cast in the groundbreaking role of Kunta Kinte in the landmark television series Roots, he achieved further global […]
A day filled with speakers, connections, and warm Southern California sun await those heading to California Baptist University in Riverside, California, for HighEdWeb West on June 10, HighEdWeb’s last regional conference of 2016. The one-day conference features a rapid procession of presentations and 15-minute lightning talks covering topics including web, marketing and social media. Lunch […]
A NOTE from HighEdWeb: Recently, in service to our core mission “to advance web professionals, technologies and standards in higher education,” HighEdWeb has entered into a partnership with WPCampus, a community dedicated to the use of WordPress in higher ed (more on that partnership soon!). We’re excited to share the below message from our friends […]
Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]
March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]
Diversity in STEM roles has become a hot topic throughout our community. I know it’s certainly a great topic of conversation within the HighEdWeb Board of Directors as we consider the future of the association. As the mother of a now-adult woman, it has always been incredibly important to me that she has every opportunity […]
About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters. We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter. From Lisa Doherty, of Northeastern University: “Show Don’t Tell” with images and quotes on […]
Editor’s Note: Larry Falck, coordinator of digital media at Francis Marion University, earned a Red Stapler for best presentation in its track at #heweb15 with “Improv the Situation.” Larry was kind enough to create an adaptation in blog form with Link. Nothing in life is scripted. We walk through the days, weeks, and years stumbling upon new situations, […]
In 2014, Dave Cameron, Lead Web Producer and Content Strategist for Enrollment Management at Ithaca College, taught us how to reclaim our humanity at work. Lately he’s been thinking a lot about what it means to be human. And Friday at HighEd Web New England during his keynote address, he told us he’s stumbled on “the […]
This conference is about sharing ideas and experiences with each other. The content is by us and for us. It is about truly helping each other by teaching each other about what we do well and where we could have avoided mistakes.
HighEdWeb is pleased to welcome our HighEdWeb 2016 Annual Conference opening keynote: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE. Ms. Bryant (@6gems) is a biotechnology/engineering professional who has spent the last decade in a series of technical management roles for Fortune 100 companies. In 2011 she founded Black Girls CODE (@BlackGirlsCode ), […]
Being the “new kid” in the office isn’t always easy, and it’s even more of a challenge when you’re in your first “grown up” job out of college, and may seem like a kid to colleagues. It’s unlikely that you’ll never work with a young professional – someone with less than five years of experience, […]
“As with any HighEdWeb event, what I look forward to the most is being with the people who attend. Every single time I develop and deepen friendships that enrich my professional life, as well as my personal one.”
Hey, y’all. Welcome to what I hope will be a continuing series in LINK focused on our road to HighEdWeb 2016. My name is @marleysmom, and I’ll be your tour guide (and conference chair/leader) this year. I’m incredibly proud to have been given the responsibility of chairing this year’s conference. I’m excited about the 2016 […]