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2016 Conference Content Creation Social Media

‘No, YOU’RE Crying! How Two Schools Turned a Cinderella Story into Social Media Gold’

March Madness, the wonderful chaos that is the NCAA Division I men’s basketball tournament, is the most wonderful time of the year for many sports fans. A major appeal is when underdog schools make it into the tournament and even sometimes slay the Goliaths of basketball. Chris D’Orso of Stony Brook and Meaghan Fikes of […]

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2016 Conference Applications and Standards Content Creation Marketing Technological Developments

Easy, Affordable Digital Signs with WordPress

How to get relevant campus-related news out to students? Greg Marshall, Web Services Manager at Truman State University argues that the majority of scholars doesn’t read their emails, doesn’t read college print materials and due to different target audiences, is hard to reach on social media. “The best way to reach them is to reach students […]

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2016 Conference Content Creation

Pics or It Didn’t Happen: How to Get the Most from Your Photos and Videos

Everything is being captured today. Universities and colleges are producing massive amounts of pictures and videos covering various events, happenings, and everyday situations happening on and around campus. The content is shared on social media, websites, digital signage, and used for press releases, fundraising efforts, as well as included in various promotional material. Martin Vloet, Director […]

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2016 Conference Uncategorized

Nested Content Strategy: Adding Layers to Rally Content Teams

Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall, with not much sticking. The goal: build a consistent and […]

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2016 Conference

Stop Repeating Yourself: Modularized WordPress Development

Jim Barnes Web Applications Developer, University of Central Florida Jo Dickson Web Applications Programmer, University of Central Florida https://2016reg.highedweb.org/psessions/detail/691667c1-72fe-4974-8f23-18efc701eb87 Jim and Jo’s office is supporting 36 sites using the same core code, but copying WordPress themes across sites.  Most functionality is defined a common theme, with limited plugins. New projects are developed as complete sites, not just themes, so […]

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2016 Conference Content Creation Mobile Technological Developments Usability

360-Degree Video: We Live In The Future

Arielle Mari, Mark Lee, and Karen To from Colorado College presented a post-lunch session on 360-degree video. (You can find all their examples at 2cc.co/heweb16 — and looks great on mobile!) 360-degree video allows potential students a literal window The team’s first foray into 360 video used the Ricoh Theta; it’s a low-end device, less […]

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2016 Conference

Project Management: The Musical

The attendees of High Ed Web have always been a musical, #karaokeplane-loving bunch. However, Allison Manley and Joe Allen-Black of Palantir.net noticed an even deeper connection– web project management has a lot in common with the traits of all good musicals. “Almost always they (musicals) tell the stories of some trials and tribulations that must be […]

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2016 Conference

Agile: Not Just for Developers Anymore

Why does agile development exist, and why does it make sense to involve the creatives in addition to developers? David DeMello, Director of Web Strategy, Cornell University, ILR School, covered those topics and more in “Agile: Not Just for Developers Anymore.” Higher education is often more comfortable with traditional project management methodologies and the waterfall […]

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2016 Conference

Keynote Speaker Kimberly Bryant: Let’s Redefine the “White Male Geek” Norm

Kimberly Bryant’s pre-teen daughter was a big gamer and loved computer camp — but told her mom that the boys got more attention than the girls. Kai was the only black girl, and one of few girls, at an elite Stanford University summer program in 2011. “That was a wake-up call for me 5 years ago,” […]

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2016 Conference

At Your Service: The Next Generation of Offline Websites

Erik Runyon Technical Director, University of Notre Dame erikrunyon.com https://2016reg.highedweb.org/psessions/detail/0a51e842-86df-43da-820e-6784c0b3980c Time is valuable. Tension of waiting is palpable. There are lots of things that raise our stress levels…things like standing in line, watching a horror movie…and waiting for web pages to load. In fact, the heart rate of your visitors increases 38% while waiting for a web […]

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2016 Conference Management & Professional Development

“That. Is. Not. My. Job.”: @robin2go on Why Teamwork Matters

Robin Smail is the UX renegade inspiration you never knew you always needed. Just enough time for a final run thru on my #heweb16 talk, “That is Not My Job.” Come watch me talk about fluffy stuff. LAFAYETTE!!! #mpd4 pic.twitter.com/ZgzoLBedgk — Robin2go (@Robin2go) October 17, 2016 In her “That Is Not My Job” talk, she addressed […]

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2016 Conference

Git For The Stubbornly-Resistant Organization

Brian Panulla Business Intelligence Developer, PropertyRadar https://2016reg.highedweb.org/psessions/detail/e700e4f3-e440-4815-aa70-a642077415eb How do you make it appealing to your team to move to Git? Most teams are already using some sort of version control — Brian’s group was entrenched in Subversion. But SVN had its pain points. Everyone checks out the full trunk (in Brian’s case, about 1.5GB!), and […]

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2016 Conference

Fienen’s Totally Topical, Terrific Tutorial to Tag Manager

In Michael Fienen’s “Fienen’s Totally Topical, Terrific Tutorial to Tag Manager” (#AIM3), attendees took a fast-paced dive into the what’s and why’s of Google Tag Manager: what it is, what it can do, why you should use it. Tag Manager is all about working smarter, not harder. Anyone who has done anything beyond basic Google […]

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2016 Conference

One Size Fits None: Remaking a College Site for a Content Hungry Generation

Christopher Jones, Direcor of Web Communications at North Central College has partnered with Ardis Kadiu from Spark451 to discuss how these two organizations have maneuvered through a redesign in UAD4. Content is a design problem. Good web design starts with content. Today’s prospective students: expectations and behavior The generational gaps are becoming shorter, meaning expectations […]

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2016 Conference

Hello from the Other Side: Painful Lessons Learned from a Website Redesign

Self-described morning person Lisa Catto kicked off the first morning of HighEdWeb 2016 in the UAD track with a tale of what went wrong with a website redesign process (#UAD1) mired in silos, led by the Department of Unicorn Studies and working with Lord Vendormort. The website redesign project at Lisa’s school took a wrong turn […]

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2016 Conference Content Creation Social Media

Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.

Tiffany Broadbent Beker and Sarah Juliano from William & Mary tackled a topic important to so many of us: how our many campus events (of various size and importance) fit into our content strategy and execution with their #heweb16 presentation, “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.” Tiffany works in university […]

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2016 Conference Management & Professional Development

The Web is Not a Project : How to Effectively Manage Your Web Operations

Thinking about a website as a project only deteriorates the quality of the site over time. How can we balance project web work with operational web work, especially in higher ed? In “The Web is Not a Project” session (MPD1), Mark Greenfield, Digital Strategist, University at Buffalo, and Doug Kozar, Assistant Director, Marketing & Communications […]

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2016 Conference Content Creation Social Media The Working World

Share Human: The Value of Sharing Beyond Authenticity

Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]

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2016 Conference

Nailing Pinterest: It’s not all Wedding Dresses and Desserts

Jackie Vetrano Communications Coordinator Skidmore College Can higher education really fit in the same spaces as wedding dresses, DIY, and desserts? It can, and Skidmore College is using their Pinterest account in alignment with two main goals: increase applications, and drive alumni to give to the college while simultaneously breaking down silos. Let’s start with […]

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2016 Conference

Get social at HighEdWeb 16

It’s not a HighEdWeb conference without some entertaining evenings to complement the excellent educational sessions. HighEdWeb 2016’s feature events include: HighEdWeb Welcome Reception: Sunday, Oct. 16 HighEdWeb 2016’s opening hook plays at the famous Memphis Pyramid, also home to a mega-Bass Pro store. Enjoy billiards, bowling, games, music and time to connect with friends new and old. […]

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2016 Conference

Higher Ed Social Podcast explores HighEdWeb, #heweb16

Higher Ed Social, a podcast co-hosted by Lougan Bishop of Belmont University and Jackie Vetrano of Skidmore College, recently spoke with a couple of leaders behind the fun that is HighEdWeb and the Oct. 16-19 #heweb16 conference in Memphis. Higher Education Web Professionals President Colleen Brennan-Barry of Monroe Community College and #heweb16 Conference Chair Tonya Oaks-Smith […]

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2016 Conference

HighEdWeb 2016 welcomes keynote LeVar Burton

HighEdWeb is thrilled to announce actor, director and educator LeVar Burton (@levarburton) as our HighEdWeb 2016 Annual Conference closing keynote speaker. Mr. Burton launched his acting career while still a student at the University of Southern California. Cast in the groundbreaking role of Kunta Kinte in the landmark television series Roots, he achieved further global […]

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2016 Conference

Kimberly Bryant, HighEdWeb and the future

Diversity in STEM roles has become a hot topic throughout our community. I know it’s certainly a great topic of conversation within the HighEdWeb Board of Directors as we consider the future of the association. As the mother of a now-adult woman, it has always been incredibly important to me that she has every opportunity […]

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2016 Conference

Now’s the Time: Present at HighEdWeb 2016

This conference is about sharing ideas and experiences with each other. The content is by us and for us. It is about truly helping each other by teaching each other about what we do well and where we could have avoided mistakes.

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2016 Conference

Kimberly Bryant Announced as HighEdWeb 2016 Keynote

HighEdWeb is pleased to welcome our HighEdWeb 2016 Annual Conference opening keynote: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE. Ms. Bryant (@6gems) is a biotechnology/engineering professional who has spent the last decade in a series of technical management roles for Fortune 100 companies. In 2011 she founded Black Girls CODE (@BlackGirlsCode ), […]