HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web Professionals
Mark Greenfield serves as the director of web services at University at Buffalo, and he will be presenting Web Governance at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. In October, I will be traveling to Hartford, Connecticut, to teach a half-day workshop on […]
JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience best practices and analytics. You’re in a meeting determining what […]
In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: We strive to advance web professionals, technologies and standards in higher education. In the more than 10 years since, the association has grown and evolved as we continue to serve our members, conference attendees, and fellow […]
So let’s talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she is a seriously talented actor, appearing in shows like “Buffy the Vampire Slayer,” “Dr. Horrible’s […]
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Waylon Baumgardner to the Board of Directors. Waylon Baumgardner has more than 10 years of web and digital experience, the last five of which have been spent at California Baptist University. He is the senior web services manager within the division of marketing and […]
If you’re like me, then you probably spent part of your day today creating a new menu element for the provost website template, and part of your day managing your university’s Twitter account. Or maybe you’re nothing like me. Instead, you’ve spent your day planning an upcoming disaster recovery test for your central web environment. […]
Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be great if we could collaborate with others across the country […]
HighEdWeb is pleased to announce that we’re adjusting our Regional Conference model to make our content, and our community, more accessible to higher ed professionals around the country. Over the past six years, we’ve held a number of smaller regional conference-style events. While these were great learning opportunities, these conferences also had drawbacks: they could […]
“How do we reach our students?” It’s a question commonly asked in marketing and communications offices on campuses around the country – and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include outreach via “backchannel” tools – like Snapchat. “We joined Snapchat in […]
We learn so much at Higher Education Web Professional’s annual conference and come away with so many incredible ideas—but what happens after we get home? At HighEdWeb, you often hear people talk about searching for their “one thing” – a golden nugget, a key takeaway. Of course, you can return to work with plenty of […]
WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up to powering large university front-facing web presences. WPCampus 2017 are […]
Everyone else reading this article thinks I am talking to them, but they’re wrong. I’m actually talking to you. Hello! It’s great to see you. May I say you are looking spiffy today – is that a new jacket? I just wanted to make sure you knew that you really should speak at the HighEdWeb […]
Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78% of Americans on social media, it’s clear the position is […]
Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on Valentine’s Day. Love Stories From the classroom to sporting events, […]
Susie Kirk and Lacy Wolfe from Henderson State University‘s Huie Library explore the reasons academic libraries need social media in their talk at HighEdWeb 2016. With thousands of hidden gems and resources in libraries its hard for visitors to know what exists at all. To raise people’s awareness of materials and services, social media is a valuable tool to […]
“Words are fun. Words are your friends.” is what Donna Talarico states in her highly entertaining talk at HighEdWeb 2016. Writing content for the web is all about telling a compelling story. Knowing what makes a good story, and what makes a story good is as essential as knowing the audience: who we are writing for, […]
Are you missing that #heweb excitement? Are you needing a creative boost for your WordPress projects? You can still experience WordPress sessions, expertise, and networking with users across the world without the expense and without the hassle of travel! Mark your calendar for an all-day virtual event on NEXT Monday, January 23, 2017, and join […]
Ron Bronson is the UX strategist and service designer for the City of Bloomington, Indiana, and a partner at service experience agency Practical Starship. He’s spent over a decade working at higher ed institutions around the country in web management roles. A frequent speaker, Ron has been on stage at events including AMA Higher Ed […]
Marketing to students can be tricky. Student events need to truly engage students, offer long-standing benefits and enhance overall campus life. In addition, events provide a wealth of data that marketers can use to further optimize both current events and future promotions. It’s a win-win situation for everyone involved. So how do you fully optimize […]
“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just not true. Allen explained that he sees some of his […]
Have you tried the new app, Snapchat yet? Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’s not as new as we think it is,” said Packer, adding that […]
Twitter chats – or planned conversations linked together through a common hashtag – can be valuable tools for brands and organizations, higher education included. Dave Tyler, of The College at Brockport shared his experiences engaging with his institution’s community this way in his presentation, “Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats.” […]
Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined. At this year’s High Ed Web, Paschal revived and updated […]
When Aaron Baker arrived at Harvard last year, to begin work on web analytics, he had…Google Analytics, and its data. But that wasn’t really enough to do the kind of reporting that their office needed. While they had data, Aaron really needed to be able to tell stories. Before you can turn data into stories, […]
“I believe that literacy is the birthright of every single human being, no exceptions.”