HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2019 Conference

An Accessibility Scan Says My Document Is Not 508 Compliant. Now What? #AUD8

Eric Turner from the Mt. San Antonio College focused on ways to manage accessibility challenges in documents with a hands-on demonstration of an “easy” way to remediate PDF files. Turner kicked off his presentation with the definition of web accessibility (content is perceivable, operable, understandable, robust, and conforms)  and a reminder about how our sites […]

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Uncategorized

COM9: Slay It by Ear: Building a Better University Podcast

43 episodes ago in February 2018, Julie Bartucca, Tom Breen, and Ken Best decided to launch UConn360 – a podcast from the University of Connecticut to tell stories in a different way. Julie explained how she had an idea to start a podcast thanks to her mini-obsession, and Tom had experience with podcasting plus was […]

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2019 Conference Content Creation Marketing Social Media

SNT 9: Influencer Marketing in Student Affairs

Presenters: Megan Rolfs, @megrolfs Josie Ahlquist, @josieahlquist Elena Roth @elena_roth21 Session Information Megan Rolfs, Director of Marketing and Communications at Illinois State University Student Affairs Division, Josie Ahlquist, Higher Ed Digital Engagement & Leadership Consultant and Elena Roth, Marketing Graduate Assistant at Illinois State University, kicked off the session by asking attendees to share with […]

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2019 Conference

Composing Continuously #INN3

The Composing Continuously panel presentation was a change to the innovation track.  The speakers included Charles Fulton, Paul Gilzow, and Royall Spence and the discussion was moderated by Robin Smail. They focused on an overview about Composer,  a dependency manager for PHP, with a particular emphasis on using it with WordPress and Drupal (although it […]

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2019 Conference Usability

Weird Science: Using Psychology and Human Factors to Enhance the Student Digital Journey SNT4

The very format of the “Weird Science” captured the spirit of the case study the presenters shared: teamwork. The quintet from Flagler College included Holly Hill and Mike Horn from the marketing and communications area, psychology professor Tracy Litzinger, and two students, Ray Van Allen and Christine Ketner. The group shared their process and results […]

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2019 Conference Uncategorized

Content Personalization: The Low-hanging Fruit #PAR2

Kat Liendgens from Hannon Hill (@katliendgens) led a standing room only discussion of the importance of content personalization techniques to address some of the unique challenges facing higher education. She shared a staggering statistic that 38% of colleges failed to meet their enrollment goals by May 1 last year and offered several options for tailoring […]

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2019 Conference

AUD 1 Reframing the Digital Campus

Ryan Dee and Eric Rasmussen from the University of Nebraska – Lincoln talked about stages of civilization, web frameworks and CMSes, and how to successfully build a digital campus despite budget driven organization restructuring. In higher education, we all have to do less with more. Ryan and Eric shared some interesting insights into how to […]

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2019 Conference

AUD6: Researchers Among US

When it came time to redesign Emory University’s undergraduate admissions website, the team knew they had a tall task ahead. After all, the site did not have a working search bar at the time. But what followed was a project that not only lead to a new site, but a new working model for branding […]

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2019 Conference Uncategorized

SNT5: Getting GIPHY With It: Creating Branded GIFS For Your School That Students Will Actually Use

In J.S. Stansel’s when it comes to using branded GIFs for your college or university, You get a GIF, you get a GIF, you get a GIF…EVERYONE gets a GIF. At the University of Central Arkansas, Stansel’s GIFs have been a huge success. He think, as Gretchen McCulloch says, that GIFs allow us to be […]

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2019 Conference Accessibility

AUD4: Simplified Accessibility Guidelines for HighEd Content Contributors

With 180 web editors on Fashion Institute of Technology’s campus in New York City, Web Content Coordinator Norma Stary knows that making sure they all follow the best practices for accessibility can be a challenge. But, she says, it can be done. And under WCAG 2.0, it’s imperative. Monday at High Ed Web in Milwaukee, […]

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2019 Conference

COM2: Inclusive Content Strategy

According to AmyJune Hineline from Kanopi Studios, “diversity” and “inclusion” aren’t the same, but they’re often lumped together as one idea. Diversity, she explained, is about representation; the array of differences in humans. Inclusion, however, is a conversation deepened by diversity. Diversity is when you count the people, inclusion is when the people count. Many of […]

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2019 Conference

We’re Not Houseplants: Rethinking Community Engagement Strategies in Marketing and Communications #COM1

Companies often turn to “community engagement” as a marketing strategy to excite people to support a product. But what if—as in higher education—the community is the product? That was the question asked by Kristin Van Dorn, user experience analyst at the University of Minnesota, during her presentation Monday at HighEdWeb in Milwaukee. “People talk about community […]

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2019 Conference

SNT3: Creating a Content-First Culture: Assessing Your Strengths and Barriers

Tracy Playle, a consultant content strategist working with higher ed, said she often runs into a problem when she visits campuses to discuss their content strategy: she’s constantly being asked to fix a problem that doesn’t exist. Many times, told her audience during her session “Creating a Content-First Culture: Assessing Your Strengths and Barriers” at […]

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2019 Conference

STR1: How to Solve Difficult Problems

People can come to you with some strange, emotional, downright frustrating requests, Sven Aas of Mount Holyoke College told an audience at High Ed Web 2019 Monday. But, he said, you can help solve those problems by taking the time to judge them fairly and remembering that that people who are making those requests have […]

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2019 Conference Accessibility

Partner Article: DubBot is ready for HighEdWeb 2019! Are you?

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! DubBot had so much fun at HighEdWeb 2018, that “Dubby” (as we affectionately refer to him) has decided to go all out for 2019. […]

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2019 Conference

Partner Article: #heweb19 Countdown: Meet Education Marketing Guru Brook Shepard

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! In preparation for #heweb19, we sat down with marketing expert Brook Llewellyn Shepard from Mason Interactive to discuss higher education marketing. A founder and […]

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2019 Conference Accessibility

Partner Article: Learn with Siteimprove: Balancing Automated and Manual Testing in a Campus Accessibility Program

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! Siteimprove is excited to be at the 2019 HighEdWeb Annual Conference. Visit us at our booth in the exhibit hall or join us for […]

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Accessibility Association News

Get ready for the 2020 Accessibility Summit

Whether you are new to accessibility or a seasoned evangelist, join us for the 2020 Accessibility Summit in St. Louis, Missouri, on May 27, 2020.

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2019 Conference

Partner Article: Learn How the University of Missouri Cost-Effectively Migrated Hundreds of Websites

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! Join Platform.sh and the University of Missouri at 10:45 a.m. Tuesday, Oct. 15, for our session, “Herding a clowder of cats: how the University […]

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2019 Conference

Can’t be in Milwaukee? You can still watch (some of) #HEWeb19 Live

If you didn’t get to put a trip to Milwaukee in your plans this year, fear not. HighEdWeb has you covered. This year four sessions from the 2019 Annual Conference will be livestreamed.

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2019 Conference

Partner Article: Hannon Hill Presents at HighEdWeb 2019

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! There’s no question that current and prospective students are the most technically savvy cohort in history. During her presentation at HighEdWeb 2019, Kat Liendgens, […]

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2019 Conference

#heweb19 Monday Night in Milwaukee

Monday nights at HighEdWeb are “free” nights to provide time for you to network with colleagues from all over the country and the globe. Our great #heweb19 sponsors have lined up a series of Monday evening opportunities for you to do just that — so take advantage of these fun outings where you can enjoy […]

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Social Media Uncategorized

The ‘why’ behind BYU’s Insta stories to address tough topics

Communications is a function of leadership. Changing policy doesn’t mean you’ve changed the culture. These are the two refrains my colleague Joe Hadfield and I have been uttering for the past two years at higher education digital communications conferences. We’ve presented at six conferences in those two years, talking through the work we’ve been able […]

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Association News Uncategorized

Announcing a new HighEdWeb membership level!

In an ongoing effort to educate digital professionals who work at higher education institutions, HighEdWeb is pleased to announce a new membership level – Institutional Membership. The Institutional Membership level is an affordable opportunity for higher education professionals to join the HighEdWeb community and receive all the benefits that come with professional-premium membership. Faculty and […]

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Marketing Social Media

Developing an annual report that shines

In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and their teams. Which data points matter? Are the […]