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2016 Conference Marketing Social Media

Is This Hashtag Really Necessary? – Taking the Plunge into Twitter Chats (MCS12)

Twitter chats – or planned conversations linked together through a common hashtag – can be valuable tools for brands and organizations, higher education included. Dave Tyler, of The College at Brockport shared his experiences engaging with his institution’s community this way in his presentation, “Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats.” […]

Categories
2016 Conference Applications and Standards Content Creation Marketing Technological Developments

Easy, Affordable Digital Signs with WordPress

How to get relevant campus-related news out to students? Greg Marshall, Web Services Manager at Truman State University argues that the majority of scholars doesn’t read their emails, doesn’t read college print materials and due to different target audiences, is hard to reach on social media. “The best way to reach them is to reach students […]

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Marketing

Rebranding on a Budget

If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and online learning. But do we always need to use consultants, […]

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Content Creation Marketing Social Media

ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change

With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually look like in action? In this edition of ALL CAPS, […]

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Content Creation Marketing Uncategorized

Simplicity is sophistication

Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a specific time. Refrigerators were going to have televisions in them. […]

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2015 Conference Content Creation Marketing

Bare Bones Content Strategy: Simple Ideas for Sustainable Change on the Web

Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people learn when they come to your website? Let’s help them […]

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Content Creation Marketing

What Higher Ed Marketers Can Learn from a Box of Bullshit.

On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks.   The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better described by clicking the “Consume” button in the email. Cards […]

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Content Creation Marketing Social Media

Going Electric with Rutgers Today

Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem. We still published most of our content on paper – […]

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Analytics Marketing Social Media

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]

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Applications and Standards Content Creation Marketing

My Week with Google Street View

What’s it like to to be part of the Google Street View Partner Program? Corie Martin takes us inside.

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Marketing Social Media

A Look at Facebook’s College Groups

Ma’ayan Plaut’s disillusionment with Facebook : saga in two parts

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Applications and Standards Marketing Mobile Regional Conference Technological Developments Usability

#hewebSYR 2012

HighEdWeb Syracuse brought Web professionals from across five states and three countries for a packed day of sessions covering everything from crisis communications and student social media ambassadors to Wordpress plug-ins and mobile learning.

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Design Marketing The Working World

Redesigning Your Redesign

Déjà vu all over again.

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Marketing Social Media

Foursquare @ WKU: Using 4sqonCampus for event promotion

When we got to thinking about cool, new, free things we could do on campus for our students, Foursquare made a lot of sense.

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Marketing Social Media

Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus

In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.

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Marketing Six Questions Social Media

Six Questions with Ma’ayan Plaut

Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.

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Content Creation Marketing

Unlock SNHU.edu with the Konami code

When up, up, down, down, left, right, left, right, B, A is added to a higher ed site, magic happens.

Categories
Marketing The Working World

Joy to the World Wide Web

The holiday card: a fixture of the higher educations communications landscape.

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Marketing The Working World

BRAAAAAINS! Or, How Radford’s Halloween Web Project Made the Washington Post

Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.

Categories
Marketing Six Questions

Six Questions with Bob Johnson

Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.

Categories
2011 Conference Marketing Social Media

Beyond Blogging: Create an Integrated Online Student Ambassador Program #heweb11

View Session Details and Presenter’s Bio. Photo by linh.ngân, Flickr. In her presentation, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to. For about $4,000, Mallory built […]

Categories
Marketing Social Media The Working World

How Roller Derby Helped Me Fall Back in Love with PR

Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.

Categories
Marketing Social Media The Working World

Customer Service, Social Media and a glass of wine: Reuben offers tips at #hewebROC

Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.

Categories
Design Marketing Six Questions Usability

Six Questions with Jared Spool

We caught up with Jared Spool to talk about the trends he’s seeing, what his best user experiences have been recently, and to get some important information about Julia Child.