Category Archives: Marketing

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it,

#hewebSYR 2012

HighEdWeb Syracuse brought Web professionals from across five states and three countries for a packed day of sessions covering everything from crisis communications and student social media ambassadors to Wordpress plug-ins and mobile learning.

Bob Johnson

Six Questions with Bob Johnson

Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.

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Six Questions with Jared Spool

We caught up with Jared Spool to talk about the trends he’s seeing, what his best user experiences have been recently, and to get some important information about Julia Child.