HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web Professionals
Susie Kirk and Lacy Wolfe from Henderson State University‘s Huie Library explore the reasons academic libraries need social media in their talk at HighEdWeb 2016. With thousands of hidden gems and resources in libraries its hard for visitors to know what exists at all. To raise people’s awareness of materials and services, social media is a valuable tool to […]
“Words are fun. Words are your friends.” is what Donna Talarico states in her highly entertaining talk at HighEdWeb 2016. Writing content for the web is all about telling a compelling story. Knowing what makes a good story, and what makes a story good is as essential as knowing the audience: who we are writing for, […]
“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just not true. Allen explained that he sees some of his […]
Have you tried the new app, Snapchat yet? Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’s not as new as we think it is,” said Packer, adding that […]
Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined. At this year’s High Ed Web, Paschal revived and updated […]
When Aaron Baker arrived at Harvard last year, to begin work on web analytics, he had…Google Analytics, and its data. But that wasn’t really enough to do the kind of reporting that their office needed. While they had data, Aaron really needed to be able to tell stories. Before you can turn data into stories, […]
“I believe that literacy is the birthright of every single human being, no exceptions.”
Nikki Massaro Kauffman loved Mary Poppins growing up, partially for the way Mary turns work into a game. Now she argues that we need more gamification in our schools to help promote learning for all students. In her red stapler winning talk at #heweb16, Massaro Kauffman, a Multimedia Specialist and Interaction Designer at Penn State, discussed the ways […]
Best of “It’s not paranoid if they’re actually out to get you. And they are out to get you.” In his fast-paced and engaging #DPA8 session, “Access Denied: Keeping Yourself off an Attacker’s Radar,” Paul Gilzow from the University of Missouri shared universal concepts and WordPress-specific examples for preventing exploits of your site and infrastructure […]
Where does accessibility live on your campus? If Rob Carr had it his way, accessibility would touch every end of campus. His presentation gave a high-level overview of this notion—and he touched upon how roles and processes can be tweaked to account for accessibility. Accessibility shouldn’t be relegated to one team, and especially not to […]
Can you explain what you do for a living—and how you contribute to your campus community—succinctly? If folks have a hard time understanding your job or your team’s role, you might be not be getting the credit you deserve. That was the idea behind Explain Your Work! 5 Public Speaking Tips You Can Use Now. […]
There are zombies walking among our websites, said SUNY Oswego Director of Digital Communications/Associate Director of Communications and Marketing Tim Nekritz. So to best tackle those zombies, and implement web governance in what can be seen as a post-apocalyptic, lawless space, Nekritz turned to lessons from AMC’s smash hit show “The Walking Dead.” That zombie content can […]
Corie Martin from Western Kentucky shared her study on what mattered to the students in her incoming class in their social communities. She found that surprisingly, academics, finances, and outcomes DON’T MATTER to her students. So she set out find out what DOES matter to them. Come join me in #TIE9 to learn about what […]
Personalization has acquired a bit of reputation as being too intrusive, too fake, and well, a little creepy. But Tuesday at #heweb16 Oho Interactive’s Georgy Cohen and Jim Dalglish argued that there are ways to do personalization that yield great results without crossing the line into creepiness. Amazon.com is likely the king of these types of […]
Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall, with not much sticking. The goal: build a consistent and […]
Jim Barnes Web Applications Developer, University of Central Florida Jo Dickson Web Applications Programmer, University of Central Florida https://2016reg.highedweb.org/psessions/detail/691667c1-72fe-4974-8f23-18efc701eb87 Jim and Jo’s office is supporting 36 sites using the same core code, but copying WordPress themes across sites. Most functionality is defined a common theme, with limited plugins. New projects are developed as complete sites, not just themes, so […]
Arielle Mari, Mark Lee, and Karen To from Colorado College presented a post-lunch session on 360-degree video. (You can find all their examples at 2cc.co/heweb16 — and looks great on mobile!) 360-degree video allows potential students a literal window The team’s first foray into 360 video used the Ricoh Theta; it’s a low-end device, less […]
The attendees of High Ed Web have always been a musical, #karaokeplane-loving bunch. However, Allison Manley and Joe Allen-Black of Palantir.net noticed an even deeper connection– web project management has a lot in common with the traits of all good musicals. “Almost always they (musicals) tell the stories of some trials and tribulations that must be […]
Kimberly Bryant’s pre-teen daughter was a big gamer and loved computer camp — but told her mom that the boys got more attention than the girls. Kai was the only black girl, and one of few girls, at an elite Stanford University summer program in 2011. “That was a wake-up call for me 5 years ago,” […]
Robin Smail is the UX renegade inspiration you never knew you always needed. Just enough time for a final run thru on my #heweb16 talk, “That is Not My Job.” Come watch me talk about fluffy stuff. LAFAYETTE!!! #mpd4 pic.twitter.com/ZgzoLBedgk — Robin2go (@Robin2go) October 17, 2016 In her “That Is Not My Job” talk, she addressed […]
Brian Panulla Business Intelligence Developer, PropertyRadar https://2016reg.highedweb.org/psessions/detail/e700e4f3-e440-4815-aa70-a642077415eb How do you make it appealing to your team to move to Git? Most teams are already using some sort of version control — Brian’s group was entrenched in Subversion. But SVN had its pain points. Everyone checks out the full trunk (in Brian’s case, about 1.5GB!), and […]
In Michael Fienen’s “Fienen’s Totally Topical, Terrific Tutorial to Tag Manager” (#AIM3), attendees took a fast-paced dive into the what’s and why’s of Google Tag Manager: what it is, what it can do, why you should use it. Tag Manager is all about working smarter, not harder. Anyone who has done anything beyond basic Google […]
Self-described morning person Lisa Catto kicked off the first morning of HighEdWeb 2016 in the UAD track with a tale of what went wrong with a website redesign process (#UAD1) mired in silos, led by the Department of Unicorn Studies and working with Lord Vendormort. The website redesign project at Lisa’s school took a wrong turn […]
Thinking about a website as a project only deteriorates the quality of the site over time. How can we balance project web work with operational web work, especially in higher ed? In “The Web is Not a Project” session (MPD1), Mark Greenfield, Digital Strategist, University at Buffalo, and Doug Kozar, Assistant Director, Marketing & Communications […]
Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]