HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web Professionals
Liz Gross and Andrew Cassel entered the session room tossing out vital organs to audience members. This distribution of hearts and brains set the stage for a presentation about the tug of war we often face between our feelings and “the numbers.” Each speaker played their role well. Andrew, of University of Alaska Fairbanks and […]
The Content/UX Academy helps participants learn to research, plan and build content strategy based on user experience, best practices and analytics. On Saturday, October 20, Amy Grace Wells will communicate the difference between user goals and business goals in an intimate, hands-on workshop. Amy Grace is a content strategist and UX designer with nearly 15 years of […]
“If you do not have communication with the folks that are going to be involved in this process….your project has the possibility of falling apart,” Sassone said.
JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience best practices and analytics. You’re in a meeting determining what […]
Christopher Jones, Direcor of Web Communications at North Central College has partnered with Ardis Kadiu from Spark451 to discuss how these two organizations have maneuvered through a redesign in UAD4. Content is a design problem. Good web design starts with content. Today’s prospective students: expectations and behavior The generational gaps are becoming shorter, meaning expectations […]
My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]
Presented by: Rick Allen – Content Strategist, Meet Content Description: In order to make informed decisions about your website, you need an understanding of what content you have and whether or not it’s any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations will work, and if your […]
ALL THE THINGS! Gabriel Nagmay, Web Designer, Portland Community College Serving 100,000+ students a year, Portland Community College is the largest institution of higher learning in the state of Oregon. As the lead web designer for the college, Nagmay works with a small, but very dedicated team who is charged with providing web services for […]
Web Content Strategy: Effective Pairing Multimedia, Social Media and Text Romana Amato, Web Strategist for Saint Xavier University Romana summed up her content strategy goal as working to create a distinct user experience. While simply said, there are many steps to achieving that outcome. First, the action of finding useful and usable content to lure […]
Fording the Social Media Channel Ma’ayan Plaut, Social Media Coordinator, Oberlin College, and Mallory Wood, Marketing Manager, mStoner Ma’ayan Plaut of Oberlin College and Mallory Wood of mStoner took attendees on a trip down the Oregon Trail of social media, giving users a strategy to arrive safely at the other side, and providing lots of […]
Designing for next steps (a forward moving user experience) Nick DeNardis, Associate Director of Web Communications, Wayne State University It was standing room only for Nick’s presentation right after the Adam Savage keynote, and he set about busting some myths of his own about the user experience on the Web. Myth #1: The back button […]
Hundreds of higher education Web professionals head to the HighEdWeb conference each year to learn the latest and greatest in our exciting and ever-changing industry—that is, what is happening right now. And faster than we can master these new skills, we return “home” to our campus to find the higher ed stork has left behind […]
If you believe the futurist Raymond Kurzweil, humanity is entering a phase of it’s existence where technology will start to merge with our humanity at a downright dizzying pace. In his book “The Singularity is Near” Kurzweil envisions a future where humans live forever, we’ll upload our minds into computers, and virtual reality is the […]
No Such Thing As TMI: How to Create a Culture of Sharing Donna Talarico, Integrated Marketing Manager, Elizabethtown College We hear a lot about oversharing in this social media celebrity-mad age. See: Kardashian, Kim and Twitter. But when it comes to the web and your college community, Donna Talarico of Elizabethtown College argues there’s no […]
How UW-Milwaukee redesigned for the LAST time John Mills, Digital Designer, University of Wisconsin-Milwauke Sounds final. You know what they say, “never say never.” He sees what he does as being at the center of the combination art, science, and philosophy. 30k students. Centralized infrastructure but decentralized content. Around 800k uniques per month. His POV […]