HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

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2015 Conference

Improv the Situation

Editor’s Note: Larry Falck, coordinator of digital media at Francis Marion University, earned a Red Stapler for best presentation in its track at #heweb15 with “Improv the Situation.” Larry was kind enough to create an adaptation in blog form with Link. Nothing in life is scripted. We walk through the days, weeks, and years stumbling upon new situations, […]

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Uncategorized

Sharing Matters

In 2014, Dave Cameron, Lead Web Producer and Content Strategist for Enrollment Management at Ithaca College,  taught us how to reclaim our humanity at work. Lately he’s been thinking a lot about what it means to be human. And Friday at HighEd Web New England during his keynote address, he told us he’s stumbled on “the […]

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2016 Conference

Now’s the Time: Present at HighEdWeb 2016

This conference is about sharing ideas and experiences with each other. The content is by us and for us. It is about truly helping each other by teaching each other about what we do well and where we could have avoided mistakes.

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2016 Conference

Kimberly Bryant Announced as HighEdWeb 2016 Keynote

HighEdWeb is pleased to welcome our HighEdWeb 2016 Annual Conference opening keynote: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE. Ms. Bryant (@6gems) is a biotechnology/engineering professional who has spent the last decade in a series of technical management roles for Fortune 100 companies. In 2011 she founded Black Girls CODE (@BlackGirlsCode ), […]

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Management & Professional Development The Working World

From Noob to Know-it-All: Helping Young Professionals Grow

Being the “new kid” in the office isn’t always easy, and it’s even more of a challenge when you’re in your first “grown up” job out of college, and may seem like a kid to colleagues. It’s unlikely that you’ll never work with a young professional – someone with less than five years of experience, […]

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Regional Conference

New ideas, inspiration await March 18 at HighEdWeb New England

“As with any HighEdWeb event, what I look forward to the most is being with the people who attend. Every single time I develop and deepen friendships that enrich my professional life, as well as my personal one.”

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2016 Conference Association News

The Road to HighEdWeb 2016

Hey, y’all. Welcome to what I hope will be a continuing series in LINK focused on our road to HighEdWeb 2016. My name is @marleysmom, and I’ll be your tour guide (and conference chair/leader) this year. I’m incredibly proud to have been given the responsibility of chairing this year’s conference. I’m excited about the 2016 […]

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Association News Uncategorized

HighEdWeb Welcomes Sickafoose to Board of Directors

The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Martin Sickafoose to its Board of Directors. Martin Sickafoose has over 25 years of creative and digital experience, the last ten of which have been spent at Purdue University. He is the director of digital marketing and oversees the Web, social and mobile presence […]

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Association News

HighEdWeb Announces New Committee Chairs

The Higher Education Web Professionals Association is pleased to welcome the following new committee chairs: Membership Committee: The Membership Committee manages the administration of the Association’s membership program, implements and expands member benefits, and is the voice of the Association’s members. Jacob Dolan – co-chair, Membership Committee (Content & Benefits) Jacob Dolan is a Montana […]

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2015 Conference

2015 Poster Presentations

The poster presentations are a unique opportunity for presenters to engage in many individual or small group conversations around their chosen topic. Following on the tail of the other presentation tracks, it surprises many of the attendees by how valuable the poster presentations are for collaboration, information sharing, and networking.

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2015 Conference

Web Strategery: An Effective Way to Say No to ‘Click Here’

Todd Barber – University of Tennessee Health Science Center @ctbarber #uad12 Islands happen. No matter what department you’re in, or how big your campus is, you often start out with natural gaps between groups of people…especially IT and content creators. And it’s not always easy to transcend the cravasse. How do you do it? Todd […]

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2015 Conference

Snapchat: Yes, You Should Be Using This App

The final presentation of the Marketing and Communications track focused on one of the newer social media channels: Snapchat. Presenters Tony Dobies and Candace Nelson from West Virginia University consider it to be growing to the point that they expect it to push ahead of the likes of the big three (Facebook, Twitter and Instagram). […]

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2015 Conference

Future of Social Media in HigherEd

What a Tumblr Learned Meerkating His Periscope?: The Future of Social Media & Higher Ed presentation pitched by Ron Bronson was a completely different animal by the time we met in MCS 11. Ron admitted that when he proposed his idea to #heweb15, he thought Periscope and Meerkat were the greatest apps ever, and now […]

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2015 Conference

Accessibility 101

Stephen Fornal from Tarrant County College, discussed the important of accessibility in university (well really, ALL) websites. The goal of his UAD9 presentation was to convince us to level the field and be inclusive; website accessibility should not only be about the law. Stephen pointed out that from a marketing perspective, it is estimated that […]

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2015 Conference

Data-Driven Design and Marketing Strategy

Presenter: Zach Richard, Marketing Analyst, Notre Dame @zrichard4 Session Details: #uad4 Zach Richard, who nearly didn’t wear pants to his presentation, didn’t just tell us how he increased conversions: he showed us how he did it. And what they’ve done at Notre Dame is pretty impressive. Attract, Interact, Convert Most sophisticated marketing shops focus on two […]

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2016 Conference Association News

#HEWEB16… Memphis!

HIGHEDWEB IN MEMPHIS Oct. 17-19, 2016 • #heweb16 http://2016.highedweb.org/ We’re excited to be visiting the home of the Blues, Elvis and the best barbecue in the country. Plan on joining us for some old favorites – exciting keynotes, enriching sessions and lots of networking – and some new opportunities to engage with your community. Mark […]

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2016 Conference Association News

HighEdWeb Regionals 2016

The Higher Education Web Professionals Association’s mission is to “strive to advance web professionals, technologies and standards in higher education.” We do this in a variety of ways, including providing top-notch professional development opportunities in our conferences and workshops. And exactly because they are such an important part of our mission, we’re particularly excited to […]

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2015 Conference Six Questions

6 Qs with Scott Stratten (@unmarketing)

Scott Stratten (sometimes better known as @unmarketing) totally rocked when he spoke at HighEdWeb 2013 in Buffalo. He returns for HighEdWeb 2015 in Milwaukee with a keynote talk at 10:30 a.m. Wednesday, Oct. 7, and will be joined by his wife and UnPodcast partner Alison Kramer. Link Chief Editor Tim Nekritz recently had the opportunity to ask […]

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2015 Conference

Creating the Competitive Edge: Making Student Learning Experiences Valuable for the Job Market

As a student supervisor of a team of six at Kennedy Library, Conny Liegl (TITLE) is challenged not just with providing services to clients and stakeholders, but also carry a moral responsibility for her employed students. Students are essential to her daily work, and indispensable for many large-scale, high-visibility projects. It is important to identify individual students’ needs and […]

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Uncategorized

The Web Culture Shift

A successful web content strategy requires support from people all across an organization — people with a wide range of experience and comfort levels when it comes to web work. To get our people invested in web content and thinking strategically, we first need to change the culture and thinking surrounding “web” in our institutions. […]

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2015 Conference

Go Bold or Go Home

So UAD1 was supposed to be  “Your Website is a Window Not a Billboard” but it was renamed in final edits to be “Go Bold or Go Home #nofilter” The team from Beloit College (including Melissa Dix (@akamelissa), Jason Hughes (@jasonhugheshere) and Bill Mortimer) focused their presentation on a rebranding effort created to boost admission […]

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2015 Conference

Learning to Love the Anonymous User

Presenter: Jason Fish (@jasondfish) For more information about this session >> Before starting his session on apps like YikYak and Yeti Campus Stories, Jason Fish warned his audience, “Some viewers may find this disturbing. Viewer discretion is advised.” Because let’s face it, for many of our institutions, the only times we hear about these apps […]

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2015 Conference

Using Data to Inform Content

Presenter:  Matt Hames, @mhames Session Information Early into his presentation, Matt Hames, Communications Strategist at Colgate University, explained that he had a bell in his office, which he gets to ring every time he convinces a colleague to not open a separate Facebook page. This was not the focus of his lively and informative talk titled […]

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2015 Conference Social Media

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]

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2015 Conference

How to Boil the Ocean

MPD2 kicked off its second presentation with the crazy title of “How to Boil the Ocean” from the Washington University in St. Louis web team. Chris Amelung and Ted Elsas shared how they were overwhelmed with web duties on a campus creating breaking news almost daily. As Chris pointed out, “the university can help put […]