Categories
Content Creation Social Media

Arresting developments: Meet man behind famed Bangor police Facebook page

Sgt. Tim Cotton didn’t plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has more than 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. “I write how I think. I write exactly what I think, and I write it like I […]

Categories
Content Creation Marketing Social Media

ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change

With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually look like in action? In this edition of ALL CAPS, […]

Categories
Content Creation Marketing Uncategorized

Simplicity is sophistication

Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a specific time. Refrigerators were going to have televisions in them. […]

Categories
Content Creation Social Media

Too much content? I’m getting mixed signals.

Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]

Categories
Content Creation Social Media

Cinderella social media stories brighten March Madness

March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]

Categories
2015 Conference Content Creation Marketing

Bare Bones Content Strategy: Simple Ideas for Sustainable Change on the Web

Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people learn when they come to your website? Let’s help them […]

Categories
Content Creation Marketing

What Higher Ed Marketers Can Learn from a Box of Bullshit.

On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks.   The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better described by clicking the “Consume” button in the email. Cards […]

Categories
Content Creation Marketing Social Media

Going Electric with Rutgers Today

Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem. We still published most of our content on paper – […]

Categories
Content Creation Social Media Workplaces Revealed

The Secret Power of the Internal Social Media Strategy

Oftentimes when we talk about social media, we spend the majority of our time focusing on the stories that define us, on content, and on engagement. Rarely do we spend much time talking about boring, old internal processes. In fact, when it comes to social media, “process” is sometimes seen as a veritable big-bad wolf. […]

Categories
2013 Conference Content Creation

Got Students? Get Social!

Ma’ayan Plaut Social Media Coordinator, Oberlin College http://2013.highedweb.org/mobile/EventDetail.aspx?guid=d6949373-2551-425b-8cc9-ea17e85ddf81 Student content. We all know it’s important, but Ma’ayan is proof. She began by telling her story from taking one picture a day in undergrad at Oberlin, to her current position as Social Media Coordinator because of her experience as a student content contributor. #realtalk. Student content […]

Categories
2013 Conference Content Creation

Blog Me Baby One More Time – #TIE2

Can blogging make a difference in the student’s experience? Can it have pedagogical value, or are institutions simply jumping on to something “new and shiny?” In their presentation, Robin Smail from Firebrand Tribe and Audrey Romano, Web Coordinator from Penn State University, gave an overview of the blogging platform at Penn State, which gives all […]

Categories
Content Creation

Ten Reasons to Become Part of Tumblr

As 2013 begins, sharing content on Facebook and Twitter is firmly entrenched in the communications and marketing plans of institutions of higher education. But there is another platform, potentially a more creative environment, where content goes to thrive. That place is Tumblr.

Categories
Content Creation Social Media

Transparency in higher education social media

As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community. The best way to accomplish this is to stay transparent. I know some of us might pull out our hair if we hear the words transparent, authentic, […]

Categories
2012 Conference Content Creation

Terrific Teaching Technology Tales: Marketing Through Stories

Presenter: Jamie Oberdick, Associate Editor, Publications, Penn State University Showing not telling. That’s an important lesson taught in the craft or creative writing. Jamie Oberdick, associate editor of publications, at Penn State University uses story-telling to market the products and services offered by his division. His presentation covered why creating fresh content is beneficial, how he […]

Categories
Applications and Standards Content Creation Marketing

My Week with Google Street View

What’s it like to to be part of the Google Street View Partner Program? Corie Martin takes us inside.

Categories
Content Creation Marketing

Unlock SNHU.edu with the Konami code

When up, up, down, down, left, right, left, right, B, A is added to a higher ed site, magic happens.

Categories
Content Creation Social Media

Days of our lives, in photos: worth much more than 1,000 words

Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.