At the HighEdWeb conference last year in Hartford, we debuted a presentation format that I’ll admit I’d been wanting to try for a very long time: lightning talks. 10-minute blasts of pure awesome, positively sizzling with wisdom. I’m not exaggerating when I say that our inaugural lightning talk presenters — Lougan Bishop, Lacy Paschal, JP Rains, Jason […]
What’s the last thing you learned that made you better at your job? Got it? OK, now hold on to it for a minute and think: how did you learn it? Did you hear it on a podcast? Or read it in a book? Or follow a link on Twitter? Or watch a video tutorial? […]
The HighEdWeb 2018 Annual Conference has so many fantastic features and events, we can’t list them all in one post. But at the top of our list of great #heweb18 things are two great keynotes — Wednesday’s talk by Sir Ken Robinson, and on Monday… Manoush Zomorodi! Manoush Zomorodi (@Manoushz) is an award-winning podcast host, […]
The HighEdWeb Annual Conference is known for hosting the BEST presenters, and we are proud to continue this tradition with our HighEdWeb 2018 Wednesday keynote speaker: Sir Ken Robinson! An internationally recognized authority in creativity and innovation, in education and business, Sir Ken Robinson (@sirkenrobinson) is also one of the world’s leading speakers. Videos of […]
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome three new members to its Board of Directors: Lisa Catto, Western Oregon University Lisa Catto has managed Western Oregon University’s social media and media relations since 2005. She developed the university’s social presence back when MySpace was still the new kid on the block […]
The Higher Education Web Professionals Association has named Sara Clark as operations director for the association. Clark will coordinate the day-to-day operations of the association and its volunteers. Clark has been a long-time supporter of HighEdWeb. She chaired Annual Conference planning efforts in 2008 and 2014. And she served on the Board of Directors from […]
This article originally appeared on CampusSonar’s BrainWaves blog. Sometimes the toughest thing to do in social media is not to say anything at all. You know the urges. Someone said something about your school. A dean somewhere opens their Facebook account for the first time in a month, sees the comment and wants something done […]
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In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: we strive to advance web professionals, technologies, and standards in higher education. In the more than 10 years since, the Association has grown and evolved as we continue to serve our members, conference attendees, and fellow […]
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome two new members to its Board of Directors: Lacy Paschal, Vanderbilt University Lacy Paschal has been at Vanderbilt University since 2008 and currently serves as executive director of digital strategy for the University. Lacy and her team are responsible for determining the overall vision […]
We here at Link have loved Michelle LoGerfo’s doodles for a long time, and this year we asked her to try to sum up #heweb17 in a picture. We know that’s a hard task, but she was up to it. You’ll see references to lots of conference goodness from our keynotes to Karaoke Plane. Hope […]
The Higher Education Web Professionals Association (HighEdWeb) is pleased to announce the election of a new president and appointment of a new executive committee: President Sven Aas Sven Aas (Mount Holyoke College, South Hadley, Mass.) has served on the HighEdWeb Board of Directors since 2013, as Vice President since 2014, and as chair of two […]
JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between 2012 and 2016, the digital budget the college had to […]
It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the website cool” can be accomplished through data-driven, strategic decisions. A brief history of Purdue’s website Martin started his presentation by […]
Amy Calhoun’s session description was certainly intriguing – save enough time to take Fridays off? Yes, please! Amy introduced her talk with this video: Amy’s first bit of advice was to take the word “busy” out of our conversations. “To me, busy implies that the person is out of control of his life.” – Derek […]
Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Storify by Dave Tyler Wed, Oct 11 2017 15:42:06 Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Entrepreneur, actress, singer, writer, and web series creator Felicia Day told a packed house at #heweb17 about how she was […]
Each successive HighEdWeb annual has definitively been better than the last for one simple reason: the people.
College and universities’ website, email, and social media strategies dominated discussion Tuesday afternoon at the HighEdWeb17 session titled, “E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents.” Presenters Stephanie Geyer, Gil Rogers, and Lance Merker walked attendees through highlights of the 2017 Ruffalo Noel Levitz E-Expectations report. The survey included the opinions […]
When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]
Andrew Cassel’s Shattering Silos: Sharing Science on Social did what scientific discovery often does: blows your mind. With this presentation, he brought a passion for not just the subject, but for the benefits of sharing. You could say that science is always exciting, but with the global conversation about climate change growing, it gives an […]
Jill Weaver of Brown University’s lightning talk opened with a question: Who cares? Is it only uptight people who care about commas and those common questions of who/whom, that/which? In her 10-minute talk, she highlighted why we all should care, focusing on two main points: consistency and inclusion. Brown celebrates Indigenous People’s Day (instead of […]
Tim Nekrtiz of SUNY Oswego opened his 7 Habit(ats) of Successful Student Storytelling Session with a recent, successful video which paid tribute to the chicken patty. Yes. The chicken patty. This slice-of-student-life production was fun, showcased many personalities, and it illustrated how we can find new angles and ideas when we look at our institutions […]
A deeper understanding of Google Analytics can help organizations make better decisions about the features on their websites, said Alan Etkin at HighEdWeb17 on Tuesday. Etkin, a senior analyst at the British Columbia Institute of Technology, dove into his methods during a session titled, “Au Contraire: Debunking Myths and Hippos with Google Analytics.” Etkin shared […]
Jacob Oyen, of Central College opened his HighEdWeb 17 presentation by noting that life is too short to do something you don’t care about. He checked in with attendees to help set perspective, asking for insight such as, how many of you love your website? [chuckles from the group.] How long have you been working […]
Why is usability testing your website super important? We like to say it’s to better understand our users, or to fix UX trouble spots on our sites. The data it reveals can even settle internal debates of what should go where on a website. “Usability testing cuts through all the bicker when everyone has their […]