Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust “the system,” and 60% of people put their most faith […]
Category: 2017 Conference
What if you were told tomorrow to plan for one of the biggest events in your university’s history? Would you be ready? How would you pull together your team to tell the story? What if the event celebrated one of the most controversial election outcomes in U.S. history? That was our charge. Missouri State University’s […]
Like many campuses across the United States, the University of California-Davis has seen its international student enrollment skyrocket. That jump created a need to better serve international students before they arrived on campus. UC Davis tackled it with an online pre-arrival guide– and squirrels. In her talk “Getting Squirrelly: Creating UC Davis’s Pre-Arrival Guide for […]
Serial. Invisibilia. S-Town. Missing Richard Simmons. Podcasts have exploded as a new way to consume stories and information, and Jackie Vetrano of Skidmore College decided to dive in. This is Skidmore is the award-winning podcast now nearly 2 years and 30 episodes old, and Jackie shared her insight and tips for those of us who […]
Catherine Harwood, manager of web & social media at Eastern Florida State College prefaced her presentation with a note, that participants don’t need to be web developers to master designing content for mobile. It’s important because, as Harwood notes, more and more of our users are getting to our site via mobile sources. They arrive […]
“If you do not have communication with the folks that are going to be involved in this process….your project has the possibility of falling apart,” Sassone said.
Twitter collection from Monday’s keynote #HEWEB17 @TanjaDzambaz
The academic programs and majors are the product your audience is looking to get, yet many colleges present program pages that are bland at best and jargon-y and off-putting at worst. In her presentation “Tear Down the Wall: Building Relationships through Program Promotion,” Tonya Oaks Smith of Henderson State University discussed how they took an […]
Taskonomy. It’s a real word, and it first belonged to a trade. A blacksmith arranges tools in a logical order. What implement does he need at this step in the process? The way he or she arranges these items makes the craft easier, more streamlined. Everything in just. the. right. place. Mark Greenfield brings this […]
University web, social and marketing workers have an important role to play in the turbulent political and social climate now gripping the country, Georgy Cohen argued Monday at HighEdWeb17. During a session titled “This is Not Fine” Working on the Web in Higher Ed in Uncertain Times” Cohen issued a call for universities to advocate […]
Link recently had an opportunity to ask 6 questions of #heweb17 Wednesday keynote speaker Felicia Day. The content creator, author and actor did not disappoint with her answers. Link: In higher education, many of us work in institutions with complex politics, labyrinthine approval processes and cultural factors which stifle the creativity that makes interactive experiences […]
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Meet our #heweb17 sponsors
Every year our HighEdWeb Annual Conference sponsors provide value to our attendees through the content, services and products they provide, both during the conference and throughout the year. Not only that, but they’re fun humans, and have a ton of knowledge about our industry and about the products and services their companies offer. We’ll be […]
Mark Greenfield serves as the director of web services at University at Buffalo, and he will be presenting Web Governance at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. In October, I will be traveling to Hartford, Connecticut, to teach a half-day workshop on […]
JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience best practices and analytics. You’re in a meeting determining what […]
So let’s talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she is a seriously talented actor, appearing in shows like “Buffy the Vampire Slayer,” “Dr. Horrible’s […]
If you’re like me, then you probably spent part of your day today creating a new menu element for the provost website template, and part of your day managing your university’s Twitter account. Or maybe you’re nothing like me. Instead, you’ve spent your day planning an upcoming disaster recovery test for your central web environment. […]
Everyone else reading this article thinks I am talking to them, but they’re wrong. I’m actually talking to you. Hello! It’s great to see you. May I say you are looking spiffy today – is that a new jacket? I just wanted to make sure you knew that you really should speak at the HighEdWeb […]