HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web Professionals
Presenters: Kerri Hicks and Cindy Sabato Track: Management and Professional Development (#mpd6) Winning a red stapler award at a HighEdWeb conference means presenters must do a reenactment of their award-winning session. In the case of Kerri Hicks and Cindy Sabato of University of Rhode Island, their presentation WAS a reenactment – a lively, engaging and […]
Jennifer Younker, Executive Director of Marketing and Communications and Romana Amato, Web Strategist from Saint Xavier University presented MCS10 Marketing and web strategy: repurposing traditional promotions into innovative formats. St. Xavier University is a smaller school in the Chicago suburbs where the team is working to use new marketing methods to boost awareness. Although data suggests that […]
TIE10: Daniel Laird, SUNY Oswego Thou shalt install lecture capture in every classroom of the greatest science building in the universe! This was the 11th commandment handed down from on high to Daniel Laird on SUNY Oswego. This is tough when there are so many choices: onsite or in the cloud? Manual vs automatic? Do […]
http://2013.highedweb.org/EventDetail.aspx?guid=6664462c-6579-4175-a411-3dbfaf5fb0b1 I’m going to start with a disclaimer: I love WordPress. I’ve been using it for 12 years and I’ve never encountered another system that I could customize, deploy and develop as quickly as I can with this platform. (Who knew it would be categorized as a PLATFORM that long ago??) Curtiss Grymala walked us […]
Scott Stratten is the President of UnMarketing. 1. What’s the biggest mistake an institution — of higher education or otherwise — can make in its marketing strategy? Trying to be cool and “relate” to students. If you’re thinking about using “YOLO” or “Swag” in your materials, you need to go for a walk and clear your head. […]
Cornelia Bailey is a Strategic Innovation Consultant at University of Chicago. At #heweb13, she gave us some insight into the mobile app challenge she has directed now going into its third year. Whenever you begin a mobile app challenge, it is important to ask yourself two big questions: “Why would we do this?” “How much […]
Online students who feel a closer connection to the university are more likely to persist in their studies and succeed. But how do we help students who are physically located all over the world connect to Penn State like the residential students do? That was the goal for Liam Jackson and Richard Brungard of PSU’s […]
Dave Housley | Penn State University In February 2013, Penn State launched its first redesign in 12 years (yikes!). It took a couple of years of planning, research, and testing to take their problematic old homepage, to the final product of today. Argue Less, Test More The team learned early on they could sit around […]
Nikki Massaro Kauffman, Interface Designer, Penn State World Campus, and Heather Dawson, Instructional Designer, Penn State World Campus presented MCS#8 Applying Progressive Enhancements to Multimedia Content to describe how they approach the myriad requests for video production. Their presentation was focused on online course content, but their approach works for any project where text, images and video pieces may intersect. So, […]
Karlyn Borysenko blinded us with science Tuesday afternoon at #heweb13. Borysenko, a marketing manager with Eduventures, showed her audience how to conduct research into the wants, needs and habits of their respective audiences. Borysenko, armed with a lab coat and a tie-dye shirt, took the 100 people in the audience through differences in and […]
TIE8: Rob Withers, Miami University The academic library collection is way more than just books. As Rob Whithers at Miami University explained, the libraries offer a huge variety of digital equipment that their 15,000 undergraduates can check out: laptops, iPads, Nexus tablets, iPad keybard covers and much more. Students check out power cords separately, which […]
Presented by: Rick Allen – Content Strategist, Meet Content Description: In order to make informed decisions about your website, you need an understanding of what content you have and whether or not it’s any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations will work, and if your […]
Sheri Lehman, Ben Cole | Chapman University In users we trust. Our users are not only our target audience, its the people who use our web products — basically everyone. They read, comment, and share our content, but they also reinvent content, publish and fact check your content. Ultimately, they build community. Our users want […]
Presenters: Corie Martin Director, Creative Web Services, Western Kentucky University Diana Keeling Web Application Developer, Western Kentucky University http://2013.highedweb.org/EventDetail.aspx?guid=9b4e06a3-52f3-484e-952e-8784662dd311 Western Kentucky University found themselves tasked with a complete website recreation using a CMS a few years ago. Today, they shared with us how they managed to undertake this giant task and how they were able […]
Presenter: George Sackett District Coordinator Web Communications, St. Louis Community College John Wagner Systems Programmer, Princeton University http://2013.highedweb.org/EventDetail.aspx?guid=37c45b47-109a-494c-9979-3eb58184107f I think someone is really gunning for “Best of Track” – starting out with “Somewhere Over the Rainbow”? Alright, I’ll take it. John took the propeller off his hat for this presentation and looked to the audience […]
Aiming to overturn the idea that it’s hard to find women willing to participate on panels, this session collected 9 feisty females with lots to say: Karine Joly (moderator) Alana Riley Colleen Brennan-Barry Tonya Oaks Smith Mallory Wood Robin Smail Lori Packer Magen Tracy Georgy Cohen Question 1: Joly asked about the “glass […]
Presenters: Allison Manley, Owner/Designer, Rogue Element Inc. John Nollin, Director of Operations, Promet Source Andy Kucharski, Founder & CEO, Promet Source “Your website looks like it belongs to a credit union.” That’s the last thing that Grinnell College wanted to hear. This liberal arts school, based in Iowa, needed a redesign that reflected one of […]
Dave Tyler, Social and Digital Media Manager, The College at Brockport, SUNY On Sept. 30 2012, a freshman at The College at Brockport State University of New York was found beaten to death in her dorm room. Her hometown boyfriend was been charged with her murder. The death attracted national and international attention, in part […]
Anne Edmondson Regis University had a five to seven year old website that was dated, navigation was confusing, and had an unmanageable amount of duplicated and outdated content. They had over 150 editors with no marketing goals or content strategy which led to no consistent voice or branding. The website was not treated as an […]
Jennifer Pope When Jennifer started her position with Rutgers University College of Arts and Sciences, the website was the wild west of fragmented websites. She set out to tame the west in four key phases. Phase 1: Research and Development Talk to stakeholders about the needs or changes for the website. Make these meetings one-on-one […]
Gabriel Nagmay (@nagmay) of Portland Community College presented TPR6 where he discussed how maps are an incredible tool that combines location based data with details. After launching with a map of Mirkwood (yes, a Hobbit reference)he showed the 2010 US Census data map of Portland. Every dot on the map represented a person and it […]
Dave Olsen from West Virginia University presented AIM 4-Measuring Web Performance with several tips to help optimize web loading. He started out with some startling statistics about how the average weight of a homepage today is 1.5MB. And that 77% of that weight is due to images and javascript. Making a website responsive doesn’t solve that […]
TIE6: Rob Liesland, Xavier University Why change your orientation from an purely in-person experience to an enhanced online one? Well according to Rob Liesland of Xavier University, it’s more convenient (for students and parents and the orientation staff), it’s what other schools are doing, and it’s what he would do if we were to start […]
Ma’ayan Plaut Social Media Coordinator, Oberlin College http://2013.highedweb.org/mobile/EventDetail.aspx?guid=d6949373-2551-425b-8cc9-ea17e85ddf81 Student content. We all know it’s important, but Ma’ayan is proof. She began by telling her story from taking one picture a day in undergrad at Oberlin, to her current position as Social Media Coordinator because of her experience as a student content contributor. #realtalk. Student content […]
Presenter: Martha Gabriel, Professor, HSM Educacao Twitter: @MarthaGabriel “We shape our tools and thereafter our tools shape us” – Marshall McLuhan. This was the opening quote for Martha’s talk, and with good reason. The digital revolution has forced change in most, if not all, aspects of our lives. It is not only important for us […]