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2015 Conference Management & Professional Development

Be Kind, For Everyone You Meet is Fighting a Hard Battle #MPD1

In the past, leaders might be described as tough and no-nonsense. Today, words like empathy and vulnerability are associated with leadership. That was the idea behind John Wagner’s Management and Professional Development Track session, that building personal relationships at work helps team members work toward a common goal. John began the session with a question: […]

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2015 Conference Content Creation Marketing

Bare Bones Content Strategy: Simple Ideas for Sustainable Change on the Web

Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people learn when they come to your website? Let’s help them […]

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2015 Conference

A Fresh Perspective on Responsive Web Design

Presenter: Josh Palmeri @JoshPalmeri For more information about this session >> Speaking to attendees before the conference it was obvious that this was going to be a popular session. It seems that most of us are planning, implementing or have launched a responsive design. ‘To Serve Others’ Josh, Front End Web Developer at Stony Brook […]

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Association News

Higher Education Web Professionals Announces New Board Members: Donaldson, Hicks, Lavery join HighEdWeb Board of Directors

The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome three new members to its Board of Directors: Jesse Lavery Director of Web Communications, Allegheny College Jesse Lavery is director of web communications at Allegheny College, a national liberal arts college of 2,100 students in Meadville, Pennsylvania. Lavery’s office is responsible for the design, […]

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2015 Conference Management & Professional Development

Increase your Web cred in just 1.5 days: HighEdWeb Academies

Have you ever wanted to get ahead at your job, but you couldn’t find a focused program designed for Web professionals? HighEdWeb has the solution: Attend a HighEdWeb Academy. When: Oct. 3-4, right before the HighEdWeb Annual Conference Where: Hilton Milwaukee Downtown Concentrations: integrated marketing, leadership or technical Choose your academy, and register today. Seats […]

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Management & Professional Development Regional Conference

Host a Regional Conference in 2016!

The HighEdWeb Association will provide up to four grants to teams in different regions of the country who respond to our request for regional conference proposals (RFP). These grants will constitute the funding and resources to hold 2016 HighEdWeb Regional Conferences. To complement the association’s grant funding, HighEdWeb will also provide: a planning calendar branding and […]

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2015 Conference

Memories from Milwaukee

Wait a minute – “Memories from Milwaukee”? Isn’t the 2015 HighEd Web National Conference in October? Yes, but this year we’re headed back to the same city that hosted the annual conference in 2012. We already know the 2015 schedule will be fantastic, with Bill Nye and Scott Stratton as keynote speakers, but for the […]

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2015 Conference

How to Give a Red Stapler-Winning Presentation at HighEdWeb: Presenter Advice from the Best of the Best

A pointer. A podium. A PowerPoint. There’s more to a presentation than that! Add in personality, passion, pizzazz and poise and you get the makings of an award-winning presenter. At HighEdWeb annual conferences, the organization awards the best session in each track the coveted Red Stapler Award. And we can learn a lot from these […]

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2015 Conference

Science, Unmarketing & more: HighEdWeb 2015 Keynote Speakers

HighEdWeb is very pleased to announce two outstanding keynote speakers for our HighEdWeb 2015 Annual Conference: Bill Nye and Scott Stratten! Monday Keynote: The Science HighEdWeb Guy, BILL NYE! Our opening keynote speaker has spent nearly a lifetime making science and technology entertaining and accessible. Combining his talents as a scientist, inventor, comedian and author, […]

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Regional Conference

HighEdWeb Regional Preview: Alabama – June 29 & 30

“I believe this is the first HighEdWeb Alabama!” exclaimed Rachel Carden, Web Communications Specialist at The University of Alabama and lead organizer of the 2015 HighEdWeb Alabama Regional Conference. HighEdWeb Alabama will be hosted at The University of Alabama in Russell Hall on June 29th and 30th, 2015. Registration is open online for $75, which […]

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Association News

Nominate the Next HighEdWeb Board of Directors Member

The Higher Education Web Professionals Association Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, and works to lead various Association initiatives year-round. There are several open Director […]

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Association News

HighEdWeb Welcomes Wojciechowski to Board

The Higher Education Web Professionals Association is pleased to welcome the newest member of the HighEdWeb Board of Directors: Tom Wojciechowski Director of Web Communications, Daemen College Since 2007 Tom Wojciechowski has worked at Daemen College, where he is responsible for the strategic, creative and technical direction of the college’s website. He has 16 years […]

Categories
Social Media

Tips for student vloggers, from a student vlogger

SUNY Oswego junior communication major Alyssa Levenberg has provided her advice series Alyssa Explains It All for prospective students for nearly three years. She has gained a following by helping future Oswego students — sometimes by taking their questions to make videos with their answers — that even earned her an invitation to be the […]

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Analytics Social Media Uncategorized

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]

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Regional Conference

HighEd Web Regionals – 2015

The Higher Education Web Professionals Association’s mission is to “strive to advance web professionals, technologies and standards in higher education.” We do this in a variety of ways, including providing top-notch professional development opportunities in our conferences and workshops. And exactly because they are such an important part of our mission, we’re particularly excited to […]

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Social Media

How Seven Seconds on Social Media Can Bring More Attention Than Any Advertising Campaign

This year is an important one in the history of St. Louis College of Pharmacy as we celebrate our sesquicentennial, marking 150 years since the founding of the College. The year also marks the 250th birthday of St. Louis. One of the big events to celebrate the city’s birthday is the distribution of 250 four-foot-tall […]

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Content Creation Marketing

What Higher Ed Marketers Can Learn from a Box of Bullshit.

On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks.   The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better described by clicking the “Consume” button in the email. Cards […]

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Association News

Call for HighEdWeb Board of Directors Nominations

The Higher Education Web Professionals Association is inviting nominations for new members of the HighEdWeb Board of Directors. The Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, […]

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Content Creation Marketing Social Media

Going Electric with Rutgers Today

Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem. We still published most of our content on paper – […]

Categories
2014 Conference Management & Professional Development

Better Living Through Automation: Defeating Time Sucks and Doing Better Work

(Author’s note: It’s poetic that I completed this Link post when I did. I hadn’t anticipated that it’d be a few weeks late, but this also is the very reason I was hyped up about Jesse’s session: I needed his session to help work smarter.) Jesse Lavery, director of web communications at Allegheny College, closed […]

Categories
Association News

Want to Host a HighEdWeb Regional? Here’s How

Right about this time for the past few years, the HighEdWeb Association has announced its slate of regional conferences for the coming year. This year, we’re planning on doing something a little different. The Association will provide up to five grants to teams in different regions of the country who respond to our request for regional […]

Categories
2014 Conference

So, What Do You Do?

Montana State’s Jake Dolan originally published this post on their blog. He was nice enough to let us cross post here. – Ed. On the return flight from #heweb14, I had the opportunity to toy with a thought that had been nagging me throughout the conference. What do I do? When asked this question, I […]

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2014 Conference

This Burrito Doesn’t Have to End

As my alarm went off at 3:30 am and the prospect of heading to the Portland airport became more than an abstract concept, I experienced my own burrito sadness. The end of HighEdWeb14 had me a little misty. My batteries are recharged and I’m raring to get back to work and try some of the great […]

Categories
2014 Conference

Speaking the Students’ Language: Using Smart Phones & Apps to Enhance Learning in the Classroom

Some professors discourage or even forbid their students from using laptops or mobile devices in their classrooms. But not Janet King of the College of Southern Nevada. We are all using our mobile devices during this conference, aren’t we? And wouldn’t we be annoyed if we were told to stop? Why do that to students? […]

Categories
2014 Conference

Making Love to the Admissions Staff: Enrollment Management 101 for Web Professionals

How many of us in higher education work in communications offices, marketing offices, of information technology offices and know pretty much nothing about how the students who we are here to support actually *get* here? In this session, Chris d’Orso and Nicole Lentine set out to demystify the role of enrollment management — because as […]