HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web Professionals
JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between 2012 and 2016, the digital budget the college had to […]
It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the website cool” can be accomplished through data-driven, strategic decisions. A brief history of Purdue’s website Martin started his presentation by […]
Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Storify by Dave Tyler Wed, Oct 11 2017 15:42:06 Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Entrepreneur, actress, singer, writer, and web series creator Felicia Day told a packed house at #heweb17 about how she was […]
When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]
A deeper understanding of Google Analytics can help organizations make better decisions about the features on their websites, said Alan Etkin at HighEdWeb17 on Tuesday. Etkin, a senior analyst at the British Columbia Institute of Technology, dove into his methods during a session titled, “Au Contraire: Debunking Myths and Hippos with Google Analytics.” Etkin shared […]
Jacob Oyen, of Central College opened his HighEdWeb 17 presentation by noting that life is too short to do something you don’t care about. He checked in with attendees to help set perspective, asking for insight such as, how many of you love your website? [chuckles from the group.] How long have you been working […]
Adam Arrowood of Georgia Institute of Technology was tempted to end his HighEdWeb 17 presentation after one slide. Even though his topic, “Planning for Emergency Campus Communications” is a serious one, his message can be distilled simply: Have a plan Test that plan Don’t let your server melt Of course, Arrowood provided his audience with […]
I was drawn to Sylvia Nicosia’s talk on migrating to Google Tag Manager as our institution moved about a year ago and I wish I had more knowledge about it at the time. Sylvia shared step by step instructions in her slides on how to set up, test, and install Tag Manager, but here are […]
Only five percent of your Facebook page audience sees your organic content, and it’s been that way for a long time. It’s time for social media managers (and their bosses who hold the purse strings) to recognize that social media—like all other media—isn’t free. Even $10 can make a difference on Facebook. This was the […]
Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentine’s Day 2017, 6111 people gave online to support Holy Cross, thus breaking the previous record […]
“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when we’re creating content for the web: The type of story you’re writing will dictate the […]
The session should be mandatory not only for first time attendees but also for old timers like myself. We all come to this conference with the hope to take away something we can actually implement back at our workplaces. We hear about the “Golden Nugget” and take notes and listen to each session until our […]
Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust “the system,” and 60% of people put their most faith […]
Like many campuses across the United States, the University of California-Davis has seen its international student enrollment skyrocket. That jump created a need to better serve international students before they arrived on campus. UC Davis tackled it with an online pre-arrival guide– and squirrels. In her talk “Getting Squirrelly: Creating UC Davis’s Pre-Arrival Guide for […]
“If you do not have communication with the folks that are going to be involved in this process….your project has the possibility of falling apart,” Sassone said.
Twitter collection from Monday’s keynote #HEWEB17 @TanjaDzambaz
Link recently had an opportunity to ask 6 questions of #heweb17 Wednesday keynote speaker Felicia Day. The content creator, author and actor did not disappoint with her answers. Link: In higher education, many of us work in institutions with complex politics, labyrinthine approval processes and cultural factors which stifle the creativity that makes interactive experiences […]
Every year our HighEdWeb Annual Conference sponsors provide value to our attendees through the content, services and products they provide, both during the conference and throughout the year. Not only that, but they’re fun humans, and have a ton of knowledge about our industry and about the products and services their companies offer. We’ll be […]
So let’s talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she is a seriously talented actor, appearing in shows like “Buffy the Vampire Slayer,” “Dr. Horrible’s […]
Everyone else reading this article thinks I am talking to them, but they’re wrong. I’m actually talking to you. Hello! It’s great to see you. May I say you are looking spiffy today – is that a new jacket? I just wanted to make sure you knew that you really should speak at the HighEdWeb […]