HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Link Boxers: Google+, SxSW, That Recruitment Video is a Horror Show

It’s March, and that can only mean one thing: workplace productivity is about to swirl the drain as college basketball takes center stage….er, I mean, “Hi Boss, how are you? No, just keeping my nose to the grindstone here. Lots of hard work going on. Have you checked out our Klout score recently? Whooeee!”

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Content Creation Marketing

Unlock SNHU.edu with the Konami code

When up, up, down, down, left, right, left, right, B, A is added to a higher ed site, magic happens.

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Mobile

Mapping Campus with Google Map Maker

If you take the time to add a sufficient level of detail to your campus using Map Maker, your visitors and campus community will likely be able to find their way around even if they didn’t to go to your website first.

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Workplaces Revealed

Workplaces Revealed: Dave Tyler, Web Writer, The College at Brockport

My job here at Brockport is officially called “Web Writer” but its morphed quited a bit since I arrived here in July of 2009. Similarly, the location of my actual workspace has had its nomadic moments as well.

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Content Creation Social Media

Days of our lives, in photos: worth much more than 1,000 words

Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.

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Social Media

Link Boxers: College Memes, Official vs. Community Facebook pages

In which we ask questions in a column ala Carrie Bradshaw.

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Applications and Standards

Pragmatic Emergency Preparedness

A solution allowing for rapid, broad changes by an individual web professional, so institutions can get out urgent messages quickly.

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Workplaces Revealed

Workplaces Revealed: John Jackson, Virginia Tech

As a kid in school, I tried to avoid the principal’s office. Not that the principal at my grade school was a bad guy, but I was more worried about the repercussions at home. I found some small irony in that childhood strategy when I learned that my current workplace was the principal’s office when it was once Blacksburg Elementary School.

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Six Questions

Six Questions with Karlyn Borysenko

Karlyn Borysenko, the Director of Social Media at Southern New Hampshire University, earned a Best in Track Red Stapler Award at HighEdWeb 2011 for her presentation, “What Colleges Can Learn from the Insane Clown Posse.”
Karyln, “fascinated with the role that psychology plays in our working lives,” is pursuing a Ph.D. in Psychology from Capella University.

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Management & Professional Development The Working World

In the Trenches: Combating the Issues that Face Higher Ed Web

Things in Higher Ed are better than we let on. But how do we build on our awesomeness to help our institutions be successful?

Link Boxers: It’s the end of the world as we know it, and we feel fine

Program your New Year’s resolution in javascript ; customer service #epicfail; CES 2012

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Marketing The Working World

Joy to the World Wide Web

The holiday card: a fixture of the higher educations communications landscape.

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Workplaces Revealed

Workplaces Revealed: Susan Ragland, Tarrant County College

As Web Content Editor of Tarrant County College Susan Ragland develops and provides mandatory training for all website contributors. She is also responsible for maintaining the college district’s official social media accounts. With five campuses, an enrollment of about 50,000 and a full-time Web staff of only three, maintaining the site can be challenging. Susan’s […]

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2011 Conference

Tales From the Field: My First #heweb

When we come to HighEdWeb, we see that we are definitely not alone. We support, help, and teach one another.

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Applications and Standards Mobile

MWF: The UC Mobile Solution

Universities have to consider quite a bit in developing a mobile strategy. What devices do you support? Do you go the app or mobile web browser? How do you display disparate information in a cohesive way?

Boxers: The Conspicuous Consumption Edition

Angry Birds Turns Two, Foursquare Triples, Facebook + Dayton U = $50K scholarship

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Association News

HighEdWeb: The Membership Model

The Board of Directors is pleased to announce we are working to formalize membership structure for the Higher Education Web Professionals Association.

Link Boxers: Google +*&#$ Klout

One f*cking great promotional website, let some Klout out of your Klout, opening the door to your Google+ page

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Workplaces Revealed

Workplaces Revealed: Donna Talarico, Elizabethtown College

Donna Talarico is integrated marketing manager at Elizabethtown College in Elizabethtown, Pa. She loves cheese, craft beer and Scrabble.

From the Editor

While I’m still digesting all of the killer ideas I came away with from the conference, I’m struck by the notion that you can boil down a lot of the messaging into two key questions: so what? and why not?

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Marketing Six Questions

Six Questions with Bob Johnson

Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.

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Marketing The Working World

BRAAAAAINS! Or, How Radford’s Halloween Web Project Made the Washington Post

Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.

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2011 Conference

HEWEB11 Wrap-Up

Much like the live music that made its host city famous, High Ed Web 11 jammed, from the early early morning till the early, early night. For four solid days.

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2011 Conference

Man in #000000 – heweb11

If you were lucky enough to be at The HighBall on October 25, you got to see some very special hewebbers pay tribute to Johnny Cash.

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2011 Conference

2011 Conference Slideshow from Flickr

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