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ALL CAPS Social Media

ALL CAPS: Instagram

Does Instagram live up to the hype?

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Applications and Standards

Form Vs. Function: Is that a WP Theme or Plugin Function?

FInd out the best methods for adding new functionality to your WordPress site.

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Design Marketing The Working World

Redesigning Your Redesign

Déjà vu all over again.

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Workplaces Revealed

Workplaces Revealed: Jaime Hunt

If I am going to spend 40 (or, let’s face it, close to 50) hour a week in a space, I want it to feel like home.

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Marketing Social Media

Foursquare @ WKU: Using 4sqonCampus for event promotion

When we got to thinking about cool, new, free things we could do on campus for our students, Foursquare made a lot of sense.

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Marketing Social Media

Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus

In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.

Link Boxers: 2tor; Mo’ Money in Higher Ed; Instagram

Summer is here! That means everything slows down and you can take it easy as…. oh, who are we trying to kid?

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Association News

Association News

Leadership Academy; Regional and National Conferences

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Management & Professional Development

A Conceptual Framework for Effective Web Governance in Higher Education

Understanding the web as public versus private, or Internet versus intranet, is a simplification that does not reflect the significant differences that exist in nearly every higher education web site –there are six components that make up college and university web sites today.

Link Boxers: Crisis Communications with a Non-crisis, Web 2.0 Cheating, and iPhones as Far as the iCanSee

Somehow, we’ve been doing this for a year now. Somehow, the academic year is rapidly coming to a close. And somehow, a column with as silly a name as this has survived a year too.

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Technological Developments

The Science of Games: Why the Game Layer is the (Present and) Future of the Web

The basic tenets of play enable us to explore new and innovative solutions in safe spaces, to experiment in ways perhaps not possible in “real” life, and to motivate one another (and ourselves) to take much-needed and desired actions.

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ALL CAPS Social Media

ALL CAPS: Pinterest

Pinterest: valuable tool for higher education?

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Six Questions

Six Questions with Jamie Ceman

Jamie Ceman, marketing director for the University of Wisconsin Oshkosh, shares why – and how – integrated marketing communications works.

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Uncategorized

Letter from the Publisher

A year? Where does the time go?

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Applications and Standards

Flick of the Switch: Turning on the LAMP in Just 30 Minutes

You can get a LAMP (Linux, Apache, MySQL, PHP) server up and running in just 30 minutes.

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Marketing Six Questions Social Media

Six Questions with Ma’ayan Plaut

Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.

Link Boxers: Google+, SxSW, That Recruitment Video is a Horror Show

It’s March, and that can only mean one thing: workplace productivity is about to swirl the drain as college basketball takes center stage….er, I mean, “Hi Boss, how are you? No, just keeping my nose to the grindstone here. Lots of hard work going on. Have you checked out our Klout score recently? Whooeee!”

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Content Creation Marketing

Unlock SNHU.edu with the Konami code

When up, up, down, down, left, right, left, right, B, A is added to a higher ed site, magic happens.

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Mobile

Mapping Campus with Google Map Maker

If you take the time to add a sufficient level of detail to your campus using Map Maker, your visitors and campus community will likely be able to find their way around even if they didn’t to go to your website first.

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Workplaces Revealed

Workplaces Revealed: Dave Tyler, Web Writer, The College at Brockport

My job here at Brockport is officially called “Web Writer” but its morphed quited a bit since I arrived here in July of 2009. Similarly, the location of my actual workspace has had its nomadic moments as well.

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Content Creation Social Media

Days of our lives, in photos: worth much more than 1,000 words

Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.

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Social Media

Link Boxers: College Memes, Official vs. Community Facebook pages

In which we ask questions in a column ala Carrie Bradshaw.

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Applications and Standards

Pragmatic Emergency Preparedness

A solution allowing for rapid, broad changes by an individual web professional, so institutions can get out urgent messages quickly.

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Workplaces Revealed

Workplaces Revealed: John Jackson, Virginia Tech

As a kid in school, I tried to avoid the principal’s office. Not that the principal at my grade school was a bad guy, but I was more worried about the repercussions at home. I found some small irony in that childhood strategy when I learned that my current workplace was the principal’s office when it was once Blacksburg Elementary School.

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Six Questions

Six Questions with Karlyn Borysenko

Karlyn Borysenko, the Director of Social Media at Southern New Hampshire University, earned a Best in Track Red Stapler Award at HighEdWeb 2011 for her presentation, “What Colleges Can Learn from the Insane Clown Posse.”
Karyln, “fascinated with the role that psychology plays in our working lives,” is pursuing a Ph.D. in Psychology from Capella University.