Seth Odell wants you to know that real-time campus event coverage is a beautiful thing. He also wants you to know that you have absolutely no excuse not to be doing it.
In February 2011, Tufts launched TuftsNow, an integrated news space for the university, with the goals of “telling good stories” and “presenting and delivering those stories well.”
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View Presentation Description and Presenter’s Bio. John Boyd from North Park University (@octothorp) started with a bang, or blow, by encourging us to “tap into your inner vandal”. Breaking things when you test is good (yes, GOOD!). This session was packed with helpful tips. Personally, it brought about many “doh! why didn’t I do this?!” […]
View Session Description and Presenter Bio Francis Zablocki, online alumni community manager at SUNY Geneseo, discussed his school’s experiences with online communities. I’m going to roll this session blog a bit it differently than others as this topic hits a bit closer to home for me than other sessions I attended. I have been and […]
View Session Description and Presenter Bio Photo by Daves Portfolio, Flickr. About AU American University is a 4-year university with around 13,000 students. It has both a politically and socially active student body. Time to Redesign Why should AU Redesign their website? Many people felt like it was visually boring, had outdated content, and complained about […]
View Session Description and Speaker Bio So what? This is the key question we should be taking when approaching our content. In fact, Rick Allen says we should ask this at every stage of the content process. Most of us use analytics, but are we using them right? There are two approaches to analytics, according […]
View Session Details and Presenter Bio Unlike almost all other media, social media seems to be the medium that real measurement forgot. Despite all the charts and graphs we can find in various social media platforms, most of us still aren’t getting a great read on what’s going on in our Facebook pages or Twitter […]
The Insane Clown Posse isn’t for everyone, and they don’t care. And in higher education marketing, we too often try to appeal to everybody.
Chris Wilson – #heweb11 Storify by Lacy Tite Tue, Oct 25 2011 18:12:56 Chris Wilson – #heweb11 Chris Wilson, of Google, shares some fascinating insight on the history of web programming, old school video games, and “magic” that we make with technology. alanariley@alanariley And @cwilso from Google takes the stage! And of course the squirrel. […]
View Session Description and Presenter Bio Photo by MetalRiot, Flickr. Thought I can’t talk for everyone, many developers would agree that WordPress is for real. It flexes, scales, and, generally knocks the socks off other CMS or blogging systems. But there are times you need to extend WordPress with a plugin, and Curtiss Grymala, from the […]
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Rethinking the Login #heweb11
View Session Details and Presenter’s Bio. What’s the problem? Secondary and tertiary audiences — alumni, parents, prospects — can’t remember how to login. Passwords, usernames, etc. We don’t login often enough to remember. You don’t let us choose our identity. We’re not on campus to get support. 26,000 active alumni 19000 email addresses on file […]
View Session Description and Presenter Bio Photo by Eduardo Amorim, Flickr. Lots of HighEdWebbers don’t have a project management process in place — and think it’s too difficult to implement. Alaina Riley says that not only CAN you do it, you can’t afford NOT to. If your projects aren’t coming in on time, within scope […]
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On your mark, get set, mobile!
View Presentation Description and Presenter’s Bio. Photo by adropp, Flickr. Tiffany Broadbent, a Web Programmer with Creative Services at William & Mary, and Doug Gapinski, the Creative Director at mStoner, presented on the challenges and opportunities in mobile site delivery in higher education. Opportunity Mobile tech is helping people find whatever they want when they need […]
View Session Details and Presenter Bio “It’s not about making your site work on a mobile device, it is about what our users need when they are mobile” – Utah Valley University’s web team Why is mobile important? At UVU, they believe that mobile is so big that it is going to fundamentally shift how […]
IA is the convergence of Users + Content + Context
View Session Description and Presenter Bio Photo by Kate Raynes-Goldie, Flickr. A statue of Robocop is being built in Detroit because a number of people came together on an online fundraising site and made it happen. Jeff Stevens would spend a dollar on this, and so would a whole bunch of other people. Jeff Stevens presented […]
View Session Details and Presenter Bio Higher Ed presents unique challenges for web professionals — challenges which can prevent us from doing our jobs to the best of our abilities. If you’ve dealt with entrenched silos, information architecture issues, rolls and rolls of red tape, and campus politics, Mark Greenfield knows how you feel. And he […]
View Presentation Details A good tool should solve problems without creating new ones, but the more tools we implement the less likely they are to play nice together. Dirk Swart led development of Cornell’s Digital Well interface to solve this with a simple, in-house developed application that today allows Cornell’s numerous marketing professionals access to […]
View Session Details and Presenter’s Bio. Photo courtesy Wikipedia. A recap of this session will be posted shortly.
View Session Details and Presenter’s Bio. I’m going to just start with the takeaways: Developing relationships is key — with other developers, with IT teams, with content owners. It makes doing your job easier. It takes work … it’s worth it. COMMIT to the openness of your data Create RELATIONSHIPS with other developers on […]
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EZ QR 4 U2 Do! #heweb11
View Session Details and Presenter’s Bio. You’ve seen QR codes all over the place this year. But are you using them effectively? Xavier University’s Cliff Jenkins sought to teach attendees how to use the ubiquitous codes better during his HighEdWeb 11 session Monday afternoon. Developed by Toyota, the QR code entered the marketplace in Japan […]
View Session Details and Presenter’s Bio. At a conference already teeming with technology and marketing geeks, presenter Jeff Kirchick may get the win for biggest Location-Based Services (LBS) nerd in any room. One quickly gets the impression he’s not just enthusiastic for the technology because he runs university programs for SCVNGR, but more that he’s […]
View Session Details and Presenter’s Bio. Photo by hellolapalme, Flickr. You know the drill. You’re in marketing and you’re ready to kill the IT guy. The IT guy has been making voodoo dolls of the content writer for two years and don’t even get me started on that bleeping code guy who wouldn’t know his […]