HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web ProfessionalsJackie Vetrano is the assistant director of MBA prospect management & marketing at UNC Kenan-Flagler Business School in Chapel Hill, North Carolina. She manages and implements the lead-nurture strategy using email as well as other important touchpoints to encourage prospective students to apply to the top-ranked MBA program. Outside of work, you’ll find Jackie participating in hot yoga, out on a run, or watching reality television. She also enjoys traveling, petting her cat, and spending time with her partner trying new foods and experiences.
Christopher Jones, Direcor of Web Communications at North Central College has partnered with Ardis Kadiu from Spark451 to discuss how these two organizations have maneuvered through a redesign in UAD4. Content is a design problem. Good web design starts with content. Today’s prospective students: expectations and behavior The generational gaps are becoming shorter, meaning expectations […]
Jackie Vetrano Communications Coordinator Skidmore College Can higher education really fit in the same spaces as wedding dresses, DIY, and desserts? It can, and Skidmore College is using their Pinterest account in alignment with two main goals: increase applications, and drive alumni to give to the college while simultaneously breaking down silos. Let’s start with […]
Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]
About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters. We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter. From Lisa Doherty, of Northeastern University: “Show Don’t Tell” with images and quotes on […]
In 2014, Dave Cameron, Lead Web Producer and Content Strategist for Enrollment Management at Ithaca College, taught us how to reclaim our humanity at work. Lately he’s been thinking a lot about what it means to be human. And Friday at HighEd Web New England during his keynote address, he told us he’s stumbled on “the […]
Being the “new kid” in the office isn’t always easy, and it’s even more of a challenge when you’re in your first “grown up” job out of college, and may seem like a kid to colleagues. It’s unlikely that you’ll never work with a young professional – someone with less than five years of experience, […]
“I believe this is the first HighEdWeb Alabama!” exclaimed Rachel Carden, Web Communications Specialist at The University of Alabama and lead organizer of the 2015 HighEdWeb Alabama Regional Conference. HighEdWeb Alabama will be hosted at The University of Alabama in Russell Hall on June 29th and 30th, 2015. Registration is open online for $75, which […]
On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks. The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better described by clicking the “Consume” button in the email. Cards […]
We’re going to move fast, but don’t worry. Everything’s online at bit.ly/HumanAtWork. It has a great number of resources in book form and app form to help with productivity, and ways to be 100% Human. [field name=code] Dave did what many presenters do. Talk about a case study. But, this study is of himself. Disclaimer. This […]
On some campuses, there are silos between departments. Ok wait, on pretty much every campus there’s silos. We’ve all been there, as has Chris Barrows from NYU. He’s not only dealing with the silos on his campus, but the multiple academic centers around the world, as well as two other degree granting institutions on the […]
Congratulations to Erin Callahan and Nick Jensen from NYU on their Red Stapler presentation in the Technology in Education track! View the presentation slides. Session Details Taken right from NYU’s culture code, Erin explained that “we are a startup here to delight students.” Last spring, Erin and her team asked students “What significant opportunity within […]
Session Details They’re a small team of five, but the Web and Development team at University of Arkansas at Little Rock were ready to take on projects using agile methodology, because yes, it is possible for agile in Higher Ed. Let’s back up. What is agile? Dan and Jenn outline what agile is, and isn’t: Individuals […]
Session Details Four ladies, 45 minutes. Can it be done? We’ll find out. The Penn State Design team looked at MOOCs, specifically the Epidemics MOOC at Penn State. What’s a MOOC? It’s a Massive Open Online Course. But, what is massive? The average enrollment for a MOOC is 43,000, but it can greatly change based […]
In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn carved out a special place for each institution, which can […]
Presenter: George Sackett District Coordinator Web Communications, St. Louis Community College John Wagner Systems Programmer, Princeton University http://2013.highedweb.org/EventDetail.aspx?guid=37c45b47-109a-494c-9979-3eb58184107f I think someone is really gunning for “Best of Track” – starting out with “Somewhere Over the Rainbow”? Alright, I’ll take it. John took the propeller off his hat for this presentation and looked to the audience […]
Ma’ayan Plaut Social Media Coordinator, Oberlin College http://2013.highedweb.org/mobile/EventDetail.aspx?guid=d6949373-2551-425b-8cc9-ea17e85ddf81 Student content. We all know it’s important, but Ma’ayan is proof. She began by telling her story from taking one picture a day in undergrad at Oberlin, to her current position as Social Media Coordinator because of her experience as a student content contributor. #realtalk. Student content […]
Presenter: John S. Murphy Social Media Specialist, Brown University http://2013.highedweb.org/EventDetail.aspx?guid=0cdb2b8b-14a2-41d5-ad7c-ec0cf2b3f9dd If we Instagram a session about Instagram, will the universe collapse? Let’s see, shall we? Check out #BrownUniversity for the result. Over 10,000 instagram photos have been submitted to the Scene by you at Brown campaign in the past year. It’s impossible to have a […]
“So, what are you doing after you graduate?” — A question students heading into their sophomore, junior and senior years are often pressured to answer. Many line up dream jobs in their head, but haven’t yet figured out how to get there. How do they solve the problem? Internships! I feared applying to internships for […]