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Link: The Journal of Higher Education Web ProfessionalsAssociate Director of Admissions at the College at Brockport. Mets fan, baseball card geek, and dad. Lost on Jeopardy.
Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO WEST.” Post on Instagram or Twitter, using the hashtags #heweb18 and #visitsacramento: 1. […]
When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]
China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s really a niche market.” 😯 #mcs7 #heweb17 — Bryan Barnes (@TheWebBadger) October 10, 2017 In 2013, BU […]
“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when we’re creating content for the web: The type of story you’re writing will dictate the […]
Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust “the system,” and 60% of people put their most faith […]
Corie Martin from Western Kentucky shared her study on what mattered to the students in her incoming class in their social communities. She found that surprisingly, academics, finances, and outcomes DON’T MATTER to her students. So she set out find out what DOES matter to them. Come join me in #TIE9 to learn about what […]
Arielle Mari, Mark Lee, and Karen To from Colorado College presented a post-lunch session on 360-degree video. (You can find all their examples at 2cc.co/heweb16 — and looks great on mobile!) 360-degree video allows potential students a literal window The team’s first foray into 360 video used the Ricoh Theta; it’s a low-end device, less […]
Robin Smail is the UX renegade inspiration you never knew you always needed. Just enough time for a final run thru on my #heweb16 talk, “That is Not My Job.” Come watch me talk about fluffy stuff. LAFAYETTE!!! #mpd4 pic.twitter.com/ZgzoLBedgk — Robin2go (@Robin2go) October 17, 2016 In her “That Is Not My Job” talk, she addressed […]
Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]
As a student supervisor of a team of six at Kennedy Library, Conny Liegl (TITLE) is challenged not just with providing services to clients and stakeholders, but also carry a moral responsibility for her employed students. Students are essential to her daily work, and indispensable for many large-scale, high-visibility projects. It is important to identify individual students’ needs and […]
A successful web content strategy requires support from people all across an organization — people with a wide range of experience and comfort levels when it comes to web work. To get our people invested in web content and thinking strategically, we first need to change the culture and thinking surrounding “web” in our institutions. […]
It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]
In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Stephanie Geyer, VP for Web Strategy and Interactive Marketing Services at Noel-Levitz, and […]
“Faux Pas, Phonies, & Flub-Ups: How to handle social media spoofs, goofs, & snafus” Presenter: Donna Talarico (@donnatalarico), Director, Integrated Communications, Elizabethtown College Track: Management and Professional Development, Session 11 (#MPD11) “Social media is human. To err is human.” Ergo, those of us who work in social media will err. We’re all happy to share […]