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Link: The Journal of Higher Education Web Professionals
WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up to powering large university front-facing web presences. WPCampus 2017 are […]
“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just not true. Allen explained that he sees some of his […]
Have you tried the new app, Snapchat yet? Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’s not as new as we think it is,” said Packer, adding that […]
Twitter chats – or planned conversations linked together through a common hashtag – can be valuable tools for brands and organizations, higher education included. Dave Tyler, of The College at Brockport shared his experiences engaging with his institution’s community this way in his presentation, “Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats.” […]
Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined. At this year’s High Ed Web, Paschal revived and updated […]
Personalization is becoming pervasive in our society. It’s time for higher ed to start thinking about their websites that way too, says Bob Jones University’s Peter Anglea. Anglea told his audience during his presentation “Your Website is the Next Social Medium,” Tuesday at HighEdWeb 14 that, quoting author Gary Vaynerchuck that every platform now needs to […]
Session Details Four ladies, 45 minutes. Can it be done? We’ll find out. The Penn State Design team looked at MOOCs, specifically the Epidemics MOOC at Penn State. What’s a MOOC? It’s a Massive Open Online Course. But, what is massive? The average enrollment for a MOOC is 43,000, but it can greatly change based […]
Can blogging make a difference in the student’s experience? Can it have pedagogical value, or are institutions simply jumping on to something “new and shiny?” In their presentation, Robin Smail from Firebrand Tribe and Audrey Romano, Web Coordinator from Penn State University, gave an overview of the blogging platform at Penn State, which gives all […]