10 tips for how higher education marketers can use AI tools to achieve their efforts. From the 2024 HighEdWeb Analytics & AI Summit.
Category: Analytics
HighEdWeb is hosting online community group discussions with some of your favorite presenters to discuss a variety of topics.
“Facebook is dead!” How many times have you read that? In tech blogs, in industry blogs or even (cue the irony) on Facebook? Breaking (or not) news: Melissa Mae Cheater, digital content manager from Western University, has found that Facebook is alive and still very useful for higher ed. And she has the data to […]
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Adrift in Data
Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]
My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]