Tag: amy grace wells

2016 Conference Uncategorized

Nested Content Strategy: Adding Layers to Rally Content Teams

Post author By Jackie Vetrano
Post date October 17, 2016

Elvis Nesting Dolls

Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall, with not much sticking. The goal: build a consistent and […]

Tags #heweb16, amy grace wells, content strategy, heweb, high ed web, MCS: Marketing - Content - and Social Strategy

2015 Conference Social Media

Tragedy, Pitchforks, and Twitter

Post author By Chris D'Orso
Post date October 6, 2015

dolmansaxlil @flickr

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]

Tags #mcs7, amy grace wells, Content and Social Strategy, crisis communication, MCS: Marketing, social media