HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web Professionals
“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just not true. Allen explained that he sees some of his […]
March Madness, the wonderful chaos that is the NCAA Division I men’s basketball tournament, is the most wonderful time of the year for many sports fans. A major appeal is when underdog schools make it into the tournament and even sometimes slay the Goliaths of basketball. Chris D’Orso of Stony Brook and Meaghan Fikes of […]
How to get relevant campus-related news out to students? Greg Marshall, Web Services Manager at Truman State University argues that the majority of scholars doesn’t read their emails, doesn’t read college print materials and due to different target audiences, is hard to reach on social media. “The best way to reach them is to reach students […]
Everything is being captured today. Universities and colleges are producing massive amounts of pictures and videos covering various events, happenings, and everyday situations happening on and around campus. The content is shared on social media, websites, digital signage, and used for press releases, fundraising efforts, as well as included in various promotional material. Martin Vloet, Director […]
Arielle Mari, Mark Lee, and Karen To from Colorado College presented a post-lunch session on 360-degree video. (You can find all their examples at 2cc.co/heweb16 — and looks great on mobile!) 360-degree video allows potential students a literal window The team’s first foray into 360 video used the Ricoh Theta; it’s a low-end device, less […]
Tiffany Broadbent Beker and Sarah Juliano from William & Mary tackled a topic important to so many of us: how our many campus events (of various size and importance) fit into our content strategy and execution with their #heweb16 presentation, “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed.” Tiffany works in university […]
Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]
Sgt. Tim Cotton didn’t plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has more than 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. “I write how I think. I write exactly what I think, and I write it like I […]
With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually look like in action? In this edition of ALL CAPS, […]
Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a specific time. Refrigerators were going to have televisions in them. […]
Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]
March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]
Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people learn when they come to your website? Let’s help them […]
On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks. The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better described by clicking the “Consume” button in the email. Cards […]
Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem. We still published most of our content on paper – […]
Oftentimes when we talk about social media, we spend the majority of our time focusing on the stories that define us, on content, and on engagement. Rarely do we spend much time talking about boring, old internal processes. In fact, when it comes to social media, “process” is sometimes seen as a veritable big-bad wolf. […]
Ma’ayan Plaut Social Media Coordinator, Oberlin College http://2013.highedweb.org/mobile/EventDetail.aspx?guid=d6949373-2551-425b-8cc9-ea17e85ddf81 Student content. We all know it’s important, but Ma’ayan is proof. She began by telling her story from taking one picture a day in undergrad at Oberlin, to her current position as Social Media Coordinator because of her experience as a student content contributor. #realtalk. Student content […]
Can blogging make a difference in the student’s experience? Can it have pedagogical value, or are institutions simply jumping on to something “new and shiny?” In their presentation, Robin Smail from Firebrand Tribe and Audrey Romano, Web Coordinator from Penn State University, gave an overview of the blogging platform at Penn State, which gives all […]
As 2013 begins, sharing content on Facebook and Twitter is firmly entrenched in the communications and marketing plans of institutions of higher education. But there is another platform, potentially a more creative environment, where content goes to thrive. That place is Tumblr.
As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community. The best way to accomplish this is to stay transparent. I know some of us might pull out our hair if we hear the words transparent, authentic, […]
Presenter: Jamie Oberdick, Associate Editor, Publications, Penn State University Showing not telling. That’s an important lesson taught in the craft or creative writing. Jamie Oberdick, associate editor of publications, at Penn State University uses story-telling to market the products and services offered by his division. His presentation covered why creating fresh content is beneficial, how he […]
What’s it like to to be part of the Google Street View Partner Program? Corie Martin takes us inside.
When up, up, down, down, left, right, left, right, B, A is added to a higher ed site, magic happens.
Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.