HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Categories
Columns Content Creation Content Strategy Social Media

8 resolutions for social media managers in 2024

Eight mid-year resolutions for social media managers from Link columnist Kevin Agee.

Categories
Columns Content Creation Content Strategy Social Media

Thrive as a social media team of one

Columnist Kevin Agee lays out a three-part strategy for finding success as a solo social media manager.

Categories
Social Media Uncategorized

The ‘why’ behind BYU’s Insta stories to address tough topics

Communications is a function of leadership. Changing policy doesn’t mean you’ve changed the culture. These are the two refrains my colleague Joe Hadfield and I have been uttering for the past two years at higher education digital communications conferences. We’ve presented at six conferences in those two years, talking through the work we’ve been able […]

Categories
Content Creation Social Media

5 things your social media manager wishes you knew

Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78% of Americans on social media, it’s clear the position is […]