HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Tag: Social Media analytics

Categories
Marketing Social Media

Developing an annual report that shines

The annual report is well designed, including bar and line graphs, images, and stylized numbers to emphasize data points
A page from UGA's annual social media report

In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and their teams. Which data points matter? Are the […]

Categories
Analytics Social Media Uncategorized

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]