In an ongoing effort to educate digital professionals who work at higher education institutions, HighEdWeb is pleased to announce a new membership level – Institutional Membership. The Institutional Membership level is an affordable opportunity for higher education professionals to join the HighEdWeb community and receive all the benefits that come with professional-premium membership. Faculty and […]
Author: Celia Cameron
Celia Cameron, Vice President of Marketing and Communications at Cabrini College, made the switch from the corporate world to higher education more than a decade ago. A self-proclaimed data geek, Celia started her higher education career at Columbia University Medical Center. She went on to work at Fordham University, The Wharton School and Lehigh University; and has managed everything from branding and enrollment marketing to event production and advancement communications. At Cabrini, Celia and her team work closely with both undergraduate and graduate admissions, increasing lead generation, conversion, and brand awareness nationally and internationally.
In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: we strive to advance web professionals, technologies, and standards in higher education. In the more than 10 years since, the Association has grown and evolved as we continue to serve our members, conference attendees, and fellow […]
Rebranding on a Budget
If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and online learning. But do we always need to use consultants, […]