HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Author: Christopher Huebner

Christopher Huebner is an enrollment management marketing professional. He has worked both agency and client-side, where he has planned and executed marketing and recruitment strategies across multiple program types and institutions. His work has been published in Journal of Education Advancement & Marketing and the Journal of Digital & Social Media Marketing.

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Marketing Social Media Website Development

Building Higher Ed Brands: A framework for building a digital marketing ecosystem that is geared for enrollment growth

Macro view of gears connecting

With the release of Byron Sharp’s How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth.  However, what isn’t so clear is how to apply those tenets to […]

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Marketing

The Digital Delusion and What to Do About it

A person in shadow looks at a glowing computer screen in a dark room

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. In the first half of 2018, brands spent more than $13.1 billion. And as college bound populations shrink, shift and are out priced by some in-state rates, I predict marketing budgets – in online and social – will […]