10 tips for how higher education marketers can use AI tools to achieve their efforts. From the 2024 HighEdWeb Analytics & AI Summit.
Author: Allison Lanier
As Director of Client Engagement at GMB, Allison Lanier helps clients achieve their enrollment goals through effective and rewarding onboarding experiences.
In her free time, Allison advocates for the Immune Deficiency Foundation, raising awareness for Primary Immune Deficiency, inspired by her son, Sebastian. She also serves as Vice Chair of Marketing for the HighEdWeb Association and sits on the USC Aiken School of Business Advisory Board.