HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Link: The Journal of Higher Education Web ProfessionalsMelissa Van De Werfhorst is a content strategist and UX enthusiast with more than 14 years of experience in marketing, wearing nearly every hat imaginable in communications, social media marketing, public relations, and website project management.
Why is usability testing your website super important? We like to say it’s to better understand our users, or to fix UX trouble spots on our sites. The data it reveals can even settle internal debates of what should go where on a website. “Usability testing cuts through all the bicker when everyone has their […]