Link: The Journal of Higher Education Web Professionals
I Don’t Have Your Ph.D. – Working with Faculty and the Web Amanda Costello, Web Content Strategist, University of Minnesota Amanda Costello works at the University of Minnesota and talked about “Ph.d people problems” Faculty are specialists – they do their jobs very very well — and they tend to focus on themselves (their work, […]
Education: Impacts and Transformations in the Social Media Era Martha Gabriel, Professor / writer, HSM Education Martha Gabriel is an engineer, postgraduate in Marketing and Design, holds a Master’s Degree in Art and is pursuing a PhD in Art. She is a leader and professor of the Marketing MBA course at HSM Education, and the […]
View Session Description and Presenter Bio Photo by Daves Portfolio, Flickr. About AU American University is a 4-year university with around 13,000 students. It has both a politically and socially active student body. Time to Redesign Why should AU Redesign their website? Many people felt like it was visually boring, had outdated content, and complained about […]
The Insane Clown Posse isn’t for everyone, and they don’t care. And in higher education marketing, we too often try to appeal to everybody.
View Session Description and Presenter Bio Photo by Eduardo Amorim, Flickr. Lots of HighEdWebbers don’t have a project management process in place — and think it’s too difficult to implement. Alaina Riley says that not only CAN you do it, you can’t afford NOT to. If your projects aren’t coming in on time, within scope […]
View Session Details and Presenter Bio Higher Ed presents unique challenges for web professionals — challenges which can prevent us from doing our jobs to the best of our abilities. If you’ve dealt with entrenched silos, information architecture issues, rolls and rolls of red tape, and campus politics, Mark Greenfield knows how you feel. And he […]
View Session Details and Presenter’s Bio. Photo by konjure, Flickr. Anne Petersen (@apetersen) of the University of Illinois at Chicago may have shared the most re-tweeted acronym of HighEdWeb this year: FAVEs. Or Faculty Against Virtually Everything. So what do you do when a FAVE or a HiPPO (Highest Paid Person’s Opinion; another good one) wants […]
View Session Details and Presenter’s Bio. The Feast of Attila, by Mór Than (1870) Daniel Frommelt took HighEdWeb attendees on a journey from the technology of today to an ancient world where a young, nomadic, future king with a bad attitude was, unbeknownst to him, contributing to modern project management. Daniel, fueled by something inside […]
View Session Description and Presenter’s Bio Photo by H_Elise, Flickr. What is Creative Services? It’s an in-house creative team that blends capabilities across mediums. Writer on team writes for all. Designers design for web, facebook, video banners. Its the blending the skills of people and looking across several mediums. New trend of these services/unit on campus. […]
View Session Details and Presenter’s Bio. Why is branding in higher education so challenging? In most organizations, the brand is the outward expression of the mission, but that isn’t always the case in higher education. Why? Because our missions don’t always play well to the larger body of prospective students. Further, we have a tangled […]