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2014 Conference

The Library Who Came in from the Cold

Librarians are some of the most helpful people on our campuses. But library websites often are not. Libraries are all over the place when it comes to the technology they use: they run WordPress, Joomla, ContentDM for special collections, LibGuides for reference services, etc., etc., etc. When Brian Rogers took over the job as Web […]

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2014 Conference

There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up

PennState recently went responsive with their world campus website. Rebecca Pugliese and Dave Housley were recruited to help make that happen.  Their presentation, “There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up,” was a conversation about strategy. For the website redesign, lead generation and conversion where their primary goals.  As […]

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2014 Conference

Let’s face it: We’re not 16 anymore

  Let’s face it: We’re not 16 anymore, and Mark Heiman, Senior Web Application Developer at Carleton College (better known as @wyrdebeard) doesn’t want to be that age, but he knows that we need to think that way to do our jobs better. Carleton College reworked their homepage after a series of focus groups that […]

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2014 Conference

What Does the Web Say? Thinking about Sound and the Internet

Aaron Rester  wants us to believe in sound on the Web again. Rester, of Roosevelt University, used his presentation at HighEdWeb 14 to remind his audience of the bad name sound on websites got in the late 1990s. But he says its time to think about how sound can enhance, and not harm, our web […]

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2014 Conference

Essential Strategies for a Student-Staffed Social Team

How does New York University, the largest private university in the world, keep itself relevant to its students and prospective students? By using student workers to build their brand on social media. Caroline Osse and Nick Jensen of NYU’s Office of Interactive Media talked about their “Essential Strategies for a Student-Staffed Social Team” during a […]

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2014 Conference

Talk MOOC to Me

Session Details Four ladies, 45 minutes. Can it be done? We’ll find out. The Penn State Design team looked at MOOCs, specifically the Epidemics MOOC at Penn State. What’s a MOOC? It’s a Massive Open Online Course. But, what is massive? The average enrollment for a MOOC is 43,000, but it can greatly change based […]

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2014 Conference Social Media

Engaging Prospective College Students and Their Parents Online: E-Expectations 2014

In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Stephanie Geyer, VP for Web Strategy and Interactive Marketing Services at Noel-Levitz, and […]

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2014 Conference

Website Deathmatch – What I Learned by Choosing My NCAA Winners Based on Websites

Did you say Website Death Match? And picking the best college websites based on the NCAA DI college basketball tournament bracket? Well, heck, what’s not to love about this idea? That was the premise of Kelly Anne Pipe’s presentation (#MCS1) at HighEdWeb 14. Pipe, of St. Joseph’s University, decided it would make for an interesting […]

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2014 Conference

CrowdSource Summit will connect students with the people who make the Web

When you ask people who work on the Web what they like about their jobs, you get a lot of answers. “The way the Internet brings us together.” “Looking through data, coming up with hypotheses on how to make improvements and analyzing data again to check for changes.” “The collective power of the people who […]