Categories
2019 Conference Association News

2019 HighEdWeb Association Update

Learn about membership benefits, upcoming events and more from the 2019 HighEdWeb Association Update.

Categories
2019 Conference

Avoid the Burnout: How to Deal with Stress Physically, Emotionally, and Mentally at Work (#TEA8)

First-time High Ed Web presenter Karli Champ started off her session with this quote: “This is a rambling pep talk. We are all awesome, and we’re going to focus on ourselves for the next hour.” As the backchannel shows — one tweet called her session a “virtual group hug” — she succeeded in pepping up […]

Categories
2019 Conference Management & Professional Development

Get. Stuff. Done. #INN7

As a past best of track and best of conference speaker, Day Kibilds indeed gets things done. She began her session “Get. Things Done.” saying she’s not necessarily an expert in any one thing (sidebar: you are, Day). Rather, she said she’s well-versed in many things. “There’s something I’ve learned to do over time – […]

Categories
2019 Conference

STR5: Make Every Day a Giving Day – How Dartmouth’s Campaign Site Encourages Participation

Campaign websites should be about fundraising, right? Sarah Maxell Crosby from Dartmouth did some research and realized that many of them just…aren’t. They’re often more focused on explaining the goals of a campaign than the actual donor experience. After looking around at other higher education giving sites, Sarah realized that a great campaign website has […]

Categories
2019 Conference

#heweb19 keynote Erik Qualman

Bestselling author, social influencer and motivational speaker Erik Qualman highlighted the #HEWEB19 Wednesday, Oct. 16, activities. Author of five well-known books on digital leadership — including “Socialnomics” and “What Happens on Campus Stays on YouTube” — Qualman has brought his message to 53 countries and reached more than 30 million people — now including our […]

Categories
2019 Conference Accessibility

AUD4: Simplified Accessibility Guidelines for HighEd Content Contributors

In her role as Web Content Coordinator at the Fashion Institute of Technology, Norma Stary has power many of us dream about—and what’s more, she uses this power for good. She’s a Certified Professional in Accessibility Core Concepts, and it shows in the way she governs FIT’s web presence. With file type–specific directories, automated site […]

Categories
2019 Conference

Data Driven Communications: Use Data to Drive Your Content Strategy #STR7

Brian Piper, from the University of Rochester, shared a plethora of golden nuggets to help all web content creators understand how to improve the impact of their efforts.  His primary point was to look at all of the content generated by your institution and determine which elements were meeting their goals. He suggested that everyone […]

Categories
2019 Conference

An Accessibility Scan Says My Document Is Not 508 Compliant. Now What? #AUD8

Eric Turner from the Mt. San Antonio College focused on ways to manage accessibility challenges in documents with a hands-on demonstration of an “easy” way to remediate PDF files. Turner kicked off his presentation with the definition of web accessibility (content is perceivable, operable, understandable, robust, and conforms)  and a reminder about how our sites […]

Categories
2019 Conference Content Creation Marketing Social Media

SNT 9: Influencer Marketing in Student Affairs

Presenters: Megan Rolfs, @megrolfs Josie Ahlquist, @josieahlquist Elena Roth @elena_roth21 Session Information Megan Rolfs, Director of Marketing and Communications at Illinois State University Student Affairs Division, Josie Ahlquist, Higher Ed Digital Engagement & Leadership Consultant and Elena Roth, Marketing Graduate Assistant at Illinois State University, kicked off the session by asking attendees to share with […]

Categories
2019 Conference

Composing Continuously #INN3

The Composing Continuously panel presentation was a change to the innovation track.  The speakers included Charles Fulton, Paul Gilzow, and Royall Spence and the discussion was moderated by Robin Smail. They focused on an overview about Composer,  a dependency manager for PHP, with a particular emphasis on using it with WordPress and Drupal (although it […]

Categories
2019 Conference Usability

Weird Science: Using Psychology and Human Factors to Enhance the Student Digital Journey SNT4

The very format of the “Weird Science” captured the spirit of the case study the presenters shared: teamwork. The quintet from Flagler College included Holly Hill and Mike Horn from the marketing and communications area, psychology professor Tracy Litzinger, and two students, Ray Van Allen and Christine Ketner. The group shared their process and results […]

Categories
2019 Conference Uncategorized

Content Personalization: The Low-hanging Fruit #PAR2

Kat Liendgens from Hannon Hill (@katliendgens) led a standing room only discussion of the importance of content personalization techniques to address some of the unique challenges facing higher education. She shared a staggering statistic that 38% of colleges failed to meet their enrollment goals by May 1 last year and offered several options for tailoring […]

Categories
2019 Conference

AUD 1 Reframing the Digital Campus

Ryan Dee and Eric Rasmussen from the University of Nebraska – Lincoln talked about stages of civilization, web frameworks and CMSes, and how to successfully build a digital campus despite budget driven organization restructuring. In higher education, we all have to do less with more. Ryan and Eric shared some interesting insights into how to […]

Categories
2019 Conference

AUD6: Researchers Among US

When it came time to redesign Emory University’s undergraduate admissions website, the team knew they had a tall task ahead. After all, the site did not have a working search bar at the time. But what followed was a project that not only lead to a new site, but a new working model for branding […]

Categories
2019 Conference Uncategorized

SNT5: Getting GIPHY With It: Creating Branded GIFS For Your School That Students Will Actually Use

In J.S. Stansel’s when it comes to using branded GIFs for your college or university, You get a GIF, you get a GIF, you get a GIF…EVERYONE gets a GIF. At the University of Central Arkansas, Stansel’s GIFs have been a huge success. He think, as Gretchen McCulloch says, that GIFs allow us to be […]

Categories
2019 Conference Accessibility

AUD4: Simplified Accessibility Guidelines for HighEd Content Contributors

With 180 web editors on Fashion Institute of Technology’s campus in New York City, Web Content Coordinator Norma Stary knows that making sure they all follow the best practices for accessibility can be a challenge. But, she says, it can be done. And under WCAG 2.0, it’s imperative. Monday at High Ed Web in Milwaukee, […]

Categories
2019 Conference

COM2: Inclusive Content Strategy

According to AmyJune Hineline from Kanopi Studios, “diversity” and “inclusion” aren’t the same, but they’re often lumped together as one idea. Diversity, she explained, is about representation; the array of differences in humans. Inclusion, however, is a conversation deepened by diversity. Diversity is when you count the people, inclusion is when the people count. Many of […]

Categories
2019 Conference

We’re Not Houseplants: Rethinking Community Engagement Strategies in Marketing and Communications #COM1

Companies often turn to “community engagement” as a marketing strategy to excite people to support a product. But what if—as in higher education—the community is the product? That was the question asked by Kristin Van Dorn, user experience analyst at the University of Minnesota, during her presentation Monday at HighEdWeb in Milwaukee. “People talk about community […]

Categories
2019 Conference

SNT3: Creating a Content-First Culture: Assessing Your Strengths and Barriers

Tracy Playle, a consultant content strategist working with higher ed, said she often runs into a problem when she visits campuses to discuss their content strategy: she’s constantly being asked to fix a problem that doesn’t exist. Many times, told her audience during her session “Creating a Content-First Culture: Assessing Your Strengths and Barriers” at […]

Categories
2019 Conference

STR1: How to Solve Difficult Problems

People can come to you with some strange, emotional, downright frustrating requests, Sven Aas of Mount Holyoke College told an audience at High Ed Web 2019 Monday. But, he said, you can help solve those problems by taking the time to judge them fairly and remembering that that people who are making those requests have […]

Categories
2019 Conference Accessibility

Partner Article: DubBot is ready for HighEdWeb 2019! Are you?

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! DubBot had so much fun at HighEdWeb 2018, that “Dubby” (as we affectionately refer to him) has decided to go all out for 2019. […]

Categories
2019 Conference

Partner Article: #heweb19 Countdown: Meet Education Marketing Guru Brook Shepard

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! In preparation for #heweb19, we sat down with marketing expert Brook Llewellyn Shepard from Mason Interactive to discuss higher education marketing. A founder and […]

Categories
2019 Conference Accessibility

Partner Article: Learn with Siteimprove: Balancing Automated and Manual Testing in a Campus Accessibility Program

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! Siteimprove is excited to be at the 2019 HighEdWeb Annual Conference. Visit us at our booth in the exhibit hall or join us for […]

Categories
2019 Conference

Partner Article: Learn How the University of Missouri Cost-Effectively Migrated Hundreds of Websites

NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! Join Platform.sh and the University of Missouri at 10:45 a.m. Tuesday, Oct. 15, for our session, “Herding a clowder of cats: how the University […]

Categories
2019 Conference

Can’t be in Milwaukee? You can still watch (some of) #HEWeb19 Live

If you didn’t get to put a trip to Milwaukee in your plans this year, fear not. HighEdWeb has you covered. This year four sessions from the 2019 Annual Conference will be livestreamed.