All posts by Meg Hatalla

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it,

Leveraging mobile to increase student engagement

Presenter Andrew Smyk began by posing a simple question–do mobile/second screen devices belong in the classroom?–and then flips the conversation luchador-style because, quite simply, they’re already here. Smyk frames as a kind of match up: in one corner, we have the technology gap. You ask