All posts by Jen Doak-Mathewson

HighEdWeb Association spelled out in logo form underneath globe

Data-Driven Design and Marketing Strategy

Presenter: Zach Richard, Marketing Analyst, Notre Dame @zrichard4 Session Details: #uad4 Zach Richard, who nearly didn’t wear pants to his presentation, didn’t just tell us how he increased conversions: he showed us how he did it. And what they’ve done at Notre Dame is pretty impressive.