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2011 Conference

Engaging Your Global Audience with Real-Time Campus Event Coverage #heweb11

Seth Odell wants you to know that real-time campus event coverage is a beautiful thing. He also wants you to know that you have absolutely no excuse not to be doing it.

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2011 Conference

In the Shadow of the Colossi: Alumni online communities in the age of Facebook and LinkedIn #heweb11

View Session Description and Presenter Bio Francis Zablocki, online alumni community manager at SUNY Geneseo, discussed his school’s experiences with online communities. I’m going to roll this session blog a bit it differently than others as this topic hits a bit closer to home for me than other sessions I attended. I have been and […]

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2011 Conference

Measuring the result of the bright and shiny #heweb11

View Session Details and Presenter Bio Unlike almost all other media, social media seems to be the medium that real measurement forgot. Despite all the charts and graphs we can find in various social media platforms, most of us still aren’t getting a great read on what’s going on in our Facebook pages or Twitter […]

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2011 Conference

I’d Buy That For a Dollar: What Robocop Can Teach us about Alumni Engagement #heweb11

View Session Description and Presenter Bio Photo by Kate Raynes-Goldie, Flickr. A statue of Robocop is being built in Detroit because a number of people came together on an online fundraising site and made it happen. Jeff Stevens would spend a dollar on this, and so would a whole bunch of other people. Jeff Stevens presented […]

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2011 Conference

Tying it all Together: Part Deux #heweb11

View Session Details and Presenter’s Bio. Photo by stevendepolo, Flickr. This session is the second chapter of the Kevin Prentiss’ original “Tying it all together” presentation which won best in track two years ago.  That presentation was known for its 20 second per slide thing.  That presentation was a vision.  This presentation discussed about where we […]

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2011 Conference

Web 2.5: The Love Story and Marriage of Your Website and Social Media #heweb11

View Session Details and Presenter’s Bio. Photo by Theresa Thompson, Flickr. Lane Joplin was an army of one at UAT. She oversaw social media, got “other duties as assigned,” and supported marketing, web & IT, and admissions. (Sound familar?) In the midst of all her other projects, she was given an assignment: create a more dynamic web site […]

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2011 Conference

Crisis Communications on the Web #heweb11

View Session Details and Presenter’s Bio. Photo by Dunechaser, Flickr. No one wants to have to experience a crisis and communicate about it on the Web. But these days it’s essential that you have a plan to do when a tragedy does strike. That’s the message Nyleva Corley and Chris Latham from the University of Texas […]

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2011 Conference

Interdependency of Search and Social to Create Engaging Strategies #heweb11

View Session Details and Presenter’s Bio. Photo by david.train, Flickr.   In “Search & Social Convergence,” Martha Gabriel explains how everything on the web has become social. Search results are impacted by social media; social media are successful because of search. Meanwhile, content must be the driving force behind our marketing strategies. Search & Social Today, […]

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2011 Conference Marketing Social Media

Beyond Blogging: Create an Integrated Online Student Ambassador Program #heweb11

View Session Details and Presenter’s Bio. Photo by linh.ngân, Flickr. In her presentation, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to. For about $4,000, Mallory built […]

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2011 Conference

Customer Service & Social Media: You Can Do Better #heweb11

Mike Petroff, Web Manager for Enrollment at Emerson College offers three building blocks for providing good customer service online for your university: Listen. Build. Scale. The Customer Cycle In higher education, much of our resources go toward brand management and image. How does customer service play a role in your university’s brand? Brand Quality >> […]

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2011 Conference

E-Expectations 2011: The Online Expectations of Prospective College Students and Their Parents #heweb11

View Session Description and Presenter Bio Photo by trudeau, Flickr. In February 2011, Noel-Levitz called 1,089 high school seniors and 517 of their parents. They asked them about how parents and students are different in their use of e-recruitment, how they are using mobile, how are they using social media, what online tools are most useful, […]